WOMEN
06/11/2012 11:32 am ET

Sorry, Young Man, You're Not the Most Important Demographic in Tech

If you're a man between the ages of 18 and 35, you used to be tech industry's most coveted prize. You were the one who decided what products failed and what products succeeded. That's why companies like Asus tweet ridiculous, sexist stuff. That's one reason why less than 10 percent of venture capital-backed companies have female founders and there is a massive gender gap in tech. The technology industry's focus on men is reflexive and all too intuitive to the men who run the companies. And it's built on a plain wrong reading of the reality of the market.

I hate to tell you/us, but we're not as important as we thought. The body of evidence amassed by Intel researcher Genevieve Bell indisputably shows that men's role in technology adoption continues to be overstated. Here's a summary she gave of her work in a "Big Ideas" talk last month at Australia's Radio National:

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