A twitter experiment in Sweden has taken a wrong turn. The public @sweden twitter account created quite a stir on Tuesday as its curator sent out tweets that many interpreted as being anti-semitic.
In a later tweet Sonja Abraham, the current curator of the account, apologized for the messages, saying "I'm sorry if some of you find the question offensive. Thats was not my purpose. I just don't get why some people hates jews so much."
@sweden is part of the Curators of Sweden project, which allows ordinary Swedes to tweet from the nation's official account about, well, whatever they want.
Mashable reports the project was meant to promote Sweden as a tourist destination. Thomas Brühl, CEO of VisitSweden, told the site at the launch of the program: “No one owns the brand of Sweden more than its people. With this initiative we let them show their Sweden to the world.”
In a recent article on the experiment, the New York Times explains curatorship of the account changes every 7 days. Participants can't nominate themselves and are selected by a panel. Cherin Awa, a Muslim lawyer who was @Sweden from Feb. 27 to March 4 told the Times tweeps are told "not to do anything criminal, political opinions as their own and “not to make it sound like the entire Sweden feels that way.”
Seems like this person misunderstood.
Wall Street Journal
@sweden / Sonja