TECH

Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads

06/13/2012 10:28 pm ET | Updated Aug 13, 2012

Facebook is testing and will soon launch Facebook Exchange, a real-time bidding ad system where visitors to third-party websites are marked with a cookie, and can then be shown real-time bid ads related to their web browsing when they return to Facebook. This retargeting option could be a huge money maker for Facebook as it will allow for more relevant direct advertising.

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