Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads

TechCrunch:

Facebook is testing and will soon launch Facebook Exchange, a real-time bidding ad system where visitors to third-party websites are marked with a cookie, and can then be shown real-time bid ads related to their web browsing when they return to Facebook. This retargeting option could be a huge money maker for Facebook as it will allow for more relevant direct advertising.

Read the whole story: TechCrunch

Comments

[Brenz Candelario]

05:34 AM on 06/14/2012

Wow! Facebook will really do anything just to generate big $$$$$ regardless of privacy issue to their users....

[KPinSEA]

05:23 AM on 06/14/2012

This is why the UK's move toward requiring *explicit* authorization by the user of acceptance of cookies is such a great idea. BBC's website already gives you options on accepting 4 different levels of cookies, explicitly calling out the ad-tracking cookies as a type you can reject.

Definitely needs to be done worldwide. Take your cookie and EAT IT, where I have been on the web is nobody else's business.

[HK GlobalTech]

02:40 AM on 06/14/2012

There seems to be an interesting trend with terms like Facebook Exchange. Apple came out with Passbook, and possibly Passbook Exchange at some point, and there is an iPhone app called Phonebook Exchange…

[ResearchtheFacts]

11:58 PM on 06/13/2012

There is a call for action going on for everyone to call their congress members to request "anti cyber stalking" legislation. This is degrading our internet experience.  There are over 800 companies dropping tracking cookies on online computer users. It is past installing plugins and add-ons. We are going in offensive mode. There is also a digital bill of rights being hashed out now that you can input on at www.keeptheinternetopen.com.  There is  a list of congress members already on board. Just call one from the supporters if they are in your state and ask for the legislation.

[ResearchtheFacts]

11:46 PM on 06/13/2012

Get some FB browser blockers fast.

[Valli22]

11:30 PM on 06/13/2012

One more reason to cancel my facebook account

[elarciel]

11:00 PM on 06/13/2012

Cookies bad. Brownies good.