TV

'Draw Something' Game Show Pilot Ordered By CBS

06/17/2012 03:45 pm ET

CBS has acquired the TV rights to a "Draw Something" game show pilot that could bring the Pictionary-esque Zynga social app to TV, the network announced Friday. Ryan Seacrest will serve as executive producer of the project.

The network described the premise of the game show as a competitive drawing challenge that encourages audience participation. “Each week, teams of celebrities and everyday users will test their skills in front of a studio audience to earn money and big laughs. Viewers can also play along at home for a chance to win prizes and compete with the celebrities.”

"Draw Something" represents the CBS' second attempt to turn a viral web phenomenon into TV programming. The network adapted Justin Halpern's grouchy-dad-inspired Twitter feed "$#*! My Dad Says" into a sitcom starring William Shatner in 2010, but the show only lasted one season before it was canceled.

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