Glenn Beck Renaming GBTV, The Blaze
(CNN) -- Hugely successful and often controversial, Glenn Beck is a man full of complexities.
He points the finger in his new book "Cowards" but calls for "Restoring Love" in his upcoming rally. He jokes about being "Unelectable" on his comedy tour, but his new studio in Dallas includes a replica Oval Office for his mock presidential addresses.
Now, the media mogul is dropping his name from the online TV network based on his personal brand. GBTV will be merged with TheBlaze.com, the Beck-owned but independently operated news and opinion website. The entire network will be called TheBlaze.