A construction sign at MarketFair Mall in Princeton, N.J., is "apologizing" for the catcalls its workers have made at women.

The sign, located outside of a New Jersey mall, according to Jezebel, reads:

We apologize for the whistling construction workers, but man you look good!

So we will soon, please pardon our dust, dirt, and other assorted inconveniences.

Since so many women have experienced street harassment -- an estimated 90 percent of women by age 19 -- it's perhaps no surprise the ad didn't go over well.

A Change.org petition to remove the sign is quickly gathering signatures, and another one has been started on Stopstreetharassment.org.

Holly Kearl, the founder of Stop Street Harassment, said in an e-mail message that she contacted the mall about the sign and that a marketing representative responded to say that it would be removed.

The sign joins a long list of marketing materials companies end up apologizing for once they discover that many female consumers don't find them amusing. Often the renounced ads have touched on themes like sexual harassment, sexual assault, gender inequality and menstruation.

In March, a Belvedere vodka campaign featuring a man holding a woman against her will appeared with the tagline "Unlike some people, Belvedere always goes down smoothly." Outrage was swift enough that, according to Forbes, the company pulled evidence of the ad from social media sites within an hour.

The same month, a Twitter user snapped a picture of the cleaning instructions printed on a tag inside her boyfriend's Madhouse brand pants: "Give it to your woman ... It's her job."

And last summer, there was the milk campaign that implied women are near-certifiable right before their periods. Taglines on photos of men apparently terrified of their partners read, "I'm sorry for the thing -- or things -- I did or didn't do" and "I'm sorry I listened to what you said and not what you meant."


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  • Dr. Pepper Ten, "No Women Allowed"

    "Hey ladies. Enjoying the film? Of course not. Because this is our movie and this is our soda," a man says as he runs through a jungle avoiding various mishaps. He successfully lands on an all-terrain vehicle and continues, "You can keep the romantic comedies and lady drinks. We're good."

  • Miller Lite, "Man Up!"

    When a man asks for a light beer but doesn't care which one it is, the woman bartender gives him a beer and says, "Just take off your skirt and I'll give you a Miller Lite." As the man moves away embarrassed and wearing a skirt, a deep manly voice tells him to "man up!" Another "Man Up!" ad features a female bartender telling the man to "<a href="http://www.youtube.com/watch?v=bgA4JQQhZD4&feature=player_embedded" target="_hplink">put down his purse</a>."

  • Old Spice, "The Man Your Man Could Smell Like"

    Ex-NFL player Isaiah Mustafa addresses women with boyfriends who "sadly, aren't him" because they smell like a woman.

  • L'Oreal Men Expert, "For Men (Not For Women)"

    L'Oreal Men Expert is so exclusive to men that if the cream even touches a woman's face it turns her into a frog.

  • E*Trade, "Girlfriend"

    The E*TRADE Baby's girlfriend is mad at him for not calling but he tells her he was busy "diversifying his portfolio." His girlfriend, who apparently isn't interested in trading, gets confused by the trade jargon.

  • Dockers, "Wear The Pants"

    The video features a group of men walking in a field in their underpants singing, "I wear no pants." The <a href="http://www.autostraddle.com/dockers-wear-the-pants-27069/" target="_hplink">ad poster</a> for "Wear The Pants" included phrases such as "Somewhere along the way, the world decided it no longer needed men," and, "but today, there are questions our genderless society has no answers for...We need men to put down the plastic fork, step away from the salad bar and unite the world from the tracks of complacency."

  • Nestle Yorkie, "It's Not For Girls"

    In the video, a woman has to convince a store clerk that she is a man in order to buy a Yorkie bar. She passes every test but she gives away her identity when she can't resist a compliment. Andrew Harrison, who was Nestle's marketing director at the time, <a href="http://www.guardian.co.uk/media/2002/mar/27/advertising.marketingandpr" target="_hplink">spoke with <em>The Guardian</em> in 2002</a> about the ad campaign: "We felt that we needed to take a stand for the British bloke and reclaim some things in his life, starting with his chocolate."