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The Marmalade Special Effects Studio Creates Mesmerizing Food Commercials (VIDEO)

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The Marmalade

Ever wonder how food commercials capture that perfect shot of beer cascading into a glass, or perfectly moistened vegetables falling elegantly onto a plate?

It's no chance happening. The folks at German special effects studio The Marmalade scrutinize every aspect of a film shoot before they call it a wrap. Their team of specialists is a dizzying roster of food stylists, directors, cinematographers, model-makers, mechanical engineers, pyrotechnicians, matte painters, fluids specialists, 3D-animators and compositing professionals

"Our customers want the unseen," says CEO and founder Torsten Eichten in a mesmerizing video explaining his craft. "They require a unique image for their brand that no one's created before. That's where we start."

The Marmalade staff achieves their desired look by way of a high speed robot that films precise moments -- when a drop of water hits another, when bubbles in Champagne burst -- during ultra high frame rate takes. The result nearly looks computer animated.

Check out The Marmalade's incredible work in the two videos below.

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