With quickly soaring temperatures and a heat advisory officially in effect, thousands of yoga practitioners are laying their mats to sweat it out in Times Square to celebrate the summer solstice on Wednesday.

The Mind Over Madness all-day event includes an Athleta Fashion show, music from Prasanna, giveaways and the most natural bikram session we can think of. Organizers explain:

Attendees will be challenged to find tranquility and transcendence in the midst of the world's most commercial and frenetic place, Times Square. Thousands of yoga enthusiasts will celebrate the longest day of the year (June 20th) with an all day yoga fest.

As we noted on Tuesday, since city pools don't open till June 28th, we urge you to check out New York's various beaches including Staten Island beaches, what (outgoing) Parks Commissioner Adrian Benepe calls the city's best kept secret.

See photos of yogies stretching out in Times Square below:

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  • Thousands of yoga enthusiasts convene in New York's Times Square to mark the summer solstice, Wednesday, June 20, 2012. Temperatures are expected to be near 100 degrees (37C) Wednesday. (AP Photos/Mark Lennihan)

  • Yoga practitioners celebrate the summer solstice during the Mind Over Madness event in New York's Times Square, Wednesday, June 20, 2012. At least 14,000 people attended on the longest day of the year. (AP Photo/Jeffrey Furticella)

  • Thousands of yoga enthusiasts convene in New York's Times Square to mark the summer solstice, Wednesday, June 20, 2012. Temperatures are expected to be near 100 degrees (37C) Wednesday. (AP Photos/Mark Lennihan)

  • Thousands of yoga enthusiasts convene in New York's Times Square to mark the summer solstice, Wednesday, June 20, 2012. Temperatures are expected to be near 100 degrees (37C) Wednesday. (AP Photos/Mark Lennihan)

  • Thousands of yoga enthusiasts convene in New York's Times Square to mark the summer solstice, Wednesday, June 20, 2012. Temperatures are expected to be near 100 degrees (37C) Wednesday. (AP Photos/Mark Lennihan)

  • Leo Erichsen, Tatjana Eres

    Ten-month-old Leo Erichsen is held up by his mother, Tatjana Eres of Denmark, as she joins thousands of yoga enthusiasts for a class in New York's Times Square to mark the summer solstice, Wednesday, June 20, 2012. Temperatures are expected to be near 100 degrees (37C) Wednesday. (AP Photos/Mark Lennihan)

  • Thousands of yoga enthusiasts convene in New York's Times Square to mark the summer solstice, Wednesday, June 20, 2012. Temperatures are expected to be near 100 degrees (37C) Wednesday. (AP Photos/Mark Lennihan)

  • Yoga practitioners celebrate the summer solstice during the Mind Over Madness event in New York's Times Square, Wednesday, June 20, 2012. At least 14,000 people attended on the longest day of the year. (AP Photo/Jeffrey Furticella)

  • Yoga practitioners celebrate the summer solstice during the Mind Over Madness event in New York's Times Square, Wednesday, June 20, 2012. At least 14,000 people attended on the longest day of the year. (AP Photo/Jeffrey Furticella)

  • Thousands of yoga enthusiasts convene in New York's Times Square to mark the summer solstice, Wednesday, June 20, 2012. Temperatures are expected to be near 100 degrees (37C) Wednesday. (AP Photos/Mark Lennihan)