06/20/2012 02:18 pm ET

Supermarket Wedding Cakes Rise In Popularity (VIDEO)

At around $27,000 a pop on average, weddings can be insanely expensive. To cut costs, many couples are taking unconventional steps -- like buying their wedding cakes at the supermarket.

According to the Wall Street Journal, a growing number of brides are turning to stores like Publix and Safeway for their cakes, which cost around $200 to $400 to custom make.

Reporter Alyssa Abkowitz explained to WSJ Live on Tuesday that supermarkets are going above and beyond to carve out a section of the bridal market for their own. They're even working with bridal consultants to incorporate fondant, add monogramming, and expand their flavor offerings.

Catch the full interview on WSJ Live above and click here for a gallery of supermarket cake options.

What's your take: Would you buy your wedding cake from a supermarket?


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