At around $27,000 a pop on average, weddings can be insanely expensive. To cut costs, many couples are taking unconventional steps -- like buying their wedding cakes at the supermarket.

According to the Wall Street Journal, a growing number of brides are turning to stores like Publix and Safeway for their cakes, which cost around $200 to $400 to custom make.

Reporter Alyssa Abkowitz explained to WSJ Live on Tuesday that supermarkets are going above and beyond to carve out a section of the bridal market for their own. They're even working with bridal consultants to incorporate fondant, add monogramming, and expand their flavor offerings.

Catch the full interview on WSJ Live above and click here for a gallery of supermarket cake options.

What's your take: Would you buy your wedding cake from a supermarket?

Also on HuffPost:

Loading Slideshow...
  • Couch Potato

    Does this wedding cake topper foreshadow what marriage is supposed to be like? Via <a href="" target="_hplink">Amazon</a>

  • Chained Together

    Yeah, the groom doesn't seem to be too happy about this. Via <a href="" target="_hplink">Amazon</a>

  • Yes, That's A Bow.

    For the bride and groom who enjoy... shooting arrows at each other?

  • Gone Fishing

    This just speaks for itself. Via <a href="" target="_hplink">Amazon</a>

  • WHERE Did You Think You Were Going?

    Luckily you didn't stay together...

  • Lego Bride And Groom

    No, that's not a knife. Keep walking, dear.

  • Where Are You Going, Missy?

    He doesn't look too pleased.

  • Another Reluctant Bride

    The bride is being dragged away once again. Except now the groom has a really really creepy smile. This is awkward. Via <a href="" target="_hplink">Amazon</a>

  • Ooh, A Love Pinch

    Hey honey, nice cheeks! Via <a href="" target="_hplink">Amazon</a>

  • Not So Fast

    You're coming with me.

  • A Wedding Kiss To Remember

    Slightly risque for the occasion, don't you think? via <a href="" target="_hplink">Amazon</a>

  • Roped In

    Neither party looks too pleased in this photo. Via <a href="" target="_hplink">Amazon</a>