What do Androids, Target and the Walt Disney World resort all have in common? They are three of America's "best-perceived" brands by the country's lesbian, gay, bisexual and transgender (LGBT) community, according to a new report.
The YouGov BrandIndex has released its annual survey of "LGBT Buzz Rankings," and the results couldn't be more diverse. A newcomer to the 2012 list, Android beat out the iPhone for the top spot, although Apple products are nonetheless heavily represented throughout the top 10, with the iPhone, the iPad and Apple at large coming in at second, third and eighth places respectively.
Having generated controversy in recent weeks for their outspoken support of marriage equality and other LGBT rights, Target and Starbucks join the list this year for the first time ever. Among those dropping out of the top 20 are Google, Amazon, HBO and Trader Joe's.
YouGov BrandIndex interviews 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year. The "LGBT Buzz Rankings" are based solely on information gathered from respondents identifying themselves as such.
Read more about the report, which was released to coincide with Pride Month, here.
Take a look at the top 20 "LGBT Buzz" ranked companies below:
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