The organizers of an international rally designed to improve the supposedly maligned reputation of the swastika expected to cause a furor when they hired a place to fly a banner featuring the Nazi symbol and they couldn't be happier with the results.

But their satisfaction came at the expense of people in New Jersey and New York who were upset to see the huge sign on Saturday equating swastikas with peace and love.

"It got the attention, so it was a success," said Thomas Kaenzig, organizer of "World Swastika Rehabiliation Day".

The event, the third of its kind, was designed to return the swastika to its original meaning, which in Sanskrit literally means "to be good," according to Kaenzig. The event was put on by a UFO religion known as the Raelians that claims to have 70,000 members. They believe the swastika is a symbol of the elohim, a race of extraterrestrials who they claim created humans.

Kaenzig hoped to get attention for the cause by flying a banner over New Jersey and New York City and a second one in Los Angeles.

But it aroused criticism from people like Don Pripstein, president of the Jewish Community Center of Long Beach Island, who told the Associated Press that whatever the group's intentions are, the image is still horrific for many Jews whose relatives were killed in the Holocaust.

"They may have good intentions, but the image is more powerful than good intentions at this point," he said to the AP. "The image is so horrendous that no matter what their ultimate purpose is, it's extremely negative."

The Raelians are known for being provocative: The group's symbol combines the Jewish Star of David with the swastika. Kaenzig justifies what might be considered an offensive combination by saying it's the end result that matters.

"One thing leads to another," he told the Huffington Post. "Some people will go beyond the knee jerk reaction and go to the website and see what we're really about."

Before Germany's Nazi Party embraced the swastika in the 1920s, for thousands of years it appeared on Hindu and Buddhist temples, in Native American artwork and even in Jewish synagogues in Israel.

Fellow Raelian Rick Roehr said the group's objective is to take back the swastika from the Nazis.

"Our objective in this annual "Swastika Rehabilitation Day" is to… rehabilitate the image of this very ancient symbol which has, in recent decades, been equated only with Hitler's horrors, when in fact, the swastika has always meant something very beautiful, peaceful and loving for billions of people all over the world and still is by billions of people," he said in a statement the group's website.

But based on Twitter reactions to the banner, most people didn't see it that way.

Before the event, Menachem Wecker, who blogs about art and religion for the Houston Chronicle, predicted people would be cross at the pro-swastika rally.

"The swastika has longstanding meaning as a symbol of peace, and nothing the Nazis did can change that," Wecker told The Huffington Post by email. "The reality is, however, that it also carries Nazi baggage now, and anyone who thinks they're going to 'take it back' or 'own it' by holding some kind of public forum without offending a lot of people is deeply mistaken."

Still, Kaenzig said change can happen one person at a time.

"The person who owns the plane company went to Mexico on Saturday and got a call from a woman complaining about the banner," Kaenzig said. "He told her, 'Look, I'm spending $80 on roaming charges listening to you. Could you just go look at the website?

"She called him back five minutes later and apologized, saying that she was a teacher who taught her kids about the Holocaust and never knew the history of the swastika."

UPDATE: A woman claiming to be the woman who called the plane's owner in Mexico said she didn't apologize to the plane owner.

"I wanted this explained and said I now understood the origin of the swastika," she said. "He on the other hand, apologized for offending me and my heritage. We came to an agreement after I told him this was originally thought to be extremely offensive."

Loading Slideshow...
  • Swastika Rehabilitation Day

    The members of a UFO cult called the Raelians have declared June 23 as "World Swastika Rehabilitation Day" and are holding demonstrations to show that the swastika was long considered a positive symbol before the Nazis coopted it in 1920.

  • Swastika Rehabilitation Day

    Organizers for Swastika Rehabilitation Day say that when Westerners interpret it as meaning something ugly just because the Nazis used it, our society denies millions of people the right to live their religion freely.

  • Swastika Rehabilitation Day

    Swastika Rehabilitation Day is celebrated in cities all over the world including Tel Aviv, Israel.

  • Hitler Fish

    Andrew Cochrane....Meet George, the pet fish who looks like Hitler. The five-year-old common goldfish has recently developed an uncanny resemblance to the evil German dictator.

  • Hitler and his dog

    A picture dated 1939 shows German nazi Chancellor and dictator Adolf Hitler with his German Shepherd dog. Research by Cardiff University professor Dr. Jan Bondeson allegedly indicates that Hitler's SS forces tried read, write and speak. The goal was to turn the pooches into the ultimate guard dogs by training them to be able to communicate with their SS handlers.

  • Hitler's Grandson

    Philippe Loret, a French plumber, revealed the family's dark secret recently -- that he and his six siblings were the grandchildren of Der Fuhrer. Loret said his father told the family about their ancestry 40 years ago. The connection to Hitler made Loret depressed, although he went public in April 2012 with the story. "In order not to get depressed, I worked non-stop, never took a holiday, and had no hobbies," Loret said in the Telegraph. "For twenty years I didn't even go to the cinema."

  • Roswell, NM

    There are a lot of far-out stories about Roswell, N.M. -- the site of a supposed alien spaceship crash in 1947. Perhaps the most bizarre conspiracy theory about Roswell concerns Soviet leader Josef Stalin and infamous Nazi scientist Josef Mengele. The duo supposedly teamed up to dispatch children surgically altered to look like aliens to Roswell, according to author Annie Jacobsen's book "Area 51."

  • Adolf Hitler Campbell

    Heath Campbell, left, with his wife, Deborah, and son Adolf Hitler Campbell, 3, pose in Easton, Pa. On Thursday, Aug. 5, 2010, a state appeals court determined the Campbells should not regain custody of their children, after the New Jersey Division of Youth Family Services removed the Campbells three children, Adolph Hitler Campbell, 3, and younger sisters JoyceLynne Aryan Nation Campbell and Honszlynn Jeannie Campbell, from their home in Holland Township, N.J., on Jan. 9, 2009, for unspecified reasons.

  • Joseph Goebbels Bungalow

    Cyclists pass by the bungalow on one of the real estates formerly owned by Joseph Goebbels, the Reich Minister of Propaganda in Nazi Germany on the island of Schwanenwerder at lake Greater Lake Wannsee in Berlin, Germany, Wednesday, June 22, 2011. The lakeside property in the German capital once owned by Nazi propaganda minister Joseph Goebbels was up for sale at auction.