Since pin curls and beehives were cool, celebrities have lent their faces to a variety of products. From shampoo and cosmetics to hard liquor and chocolate, when a brand can stamp a famous face on their goods, they do.

Western Union nabbed the illustrious Alfred Hitchcock and funny girl Lucille Ball as their celebrity endorsers; both Woody Allen and Eva Gabor lent their mugs to Smirnoff; and Charlton Heston and Tony Curtis gave their stamp of approval to Van Heusen's wrinkle-free shirts.

Forget the Kardashians; check out the real mothers and fathers of celebrity brand endorsement:

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  • <a href="" target="_hplink">Bette Davis: Lustre-Creme shampoo (1951)</a>

  • <a href=" Hitchcock - Publicity.htm" target="_hplink">Alfred Hitchcock: Western Union (1959)</a>

  • <a href="" target="_hplink">Woody Allen: Smirnoff (1966)</a>

  • <a href="" target="_hplink">Eva Gabor: Smirnoff (1959)</a>

  • <a href="" target="_hplink">Humphrey Bogart: Whitman's Chocolates (1954)</a>

  • <a href="" target="_hplink">Charlton Heston: Van Heusen (1953)</a>

  • <a href="" target="_hplink">Tony Curtis: Van Heusen (1955)</a>

  • <a href="" target="_hplink">Andy Warhol: Pioneer</a>

  • <a href="" target="_hplink">Audrey Hepburn: Givenchy</a>

  • <a href="" target="_hplink">Groucho Marx: Frosted Flakes</a>

  • <a href="" target="_hplink">Whitney Houston: Max Factor (1980s)</a>

  • <a href="" target="_hplink">Candice Bergen: Clairol (1965)</a>

  • <a href="" target="_hplink">Ron Howard: Milk </a>

  • <a href="" target="_hplink">Marilyn Monroe: Jon Joy Cosmetics</a>

  • <a href="" target="_hplink">Lucille Ball: Western Union (1957)</a>

  • <a href="" target="_hplink">OJ Simpson: Dingo (1979)</a>

  • <a href="" target="_hplink">Joan Collins: Lustre-Creme Shampoo (1950s)</a>

  • <a href="" target="_hplink">Muhammad Ali: Rockport (1993)</a>

  • <a href="" target="_hplink">Betty White: Science Diet (1988)</a>

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