Since pin curls and beehives were cool, celebrities have lent their faces to a variety of products. From shampoo and cosmetics to hard liquor and chocolate, when a brand can stamp a famous face on their goods, they do.

Western Union nabbed the illustrious Alfred Hitchcock and funny girl Lucille Ball as their celebrity endorsers; both Woody Allen and Eva Gabor lent their mugs to Smirnoff; and Charlton Heston and Tony Curtis gave their stamp of approval to Van Heusen's wrinkle-free shirts.

Forget the Kardashians; check out the real mothers and fathers of celebrity brand endorsement:

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  • <a href="http://pzrservices.typepad.com/vintageadvertising/2010/04/1951-ad-for-lustrecreme-shampoo-featuring-bette-davis.html" target="_hplink">Bette Davis: Lustre-Creme shampoo (1951)</a>

  • <a href="http://membres.multimania.fr/ahdb/Publicity/Alfred Hitchcock - Publicity.htm" target="_hplink">Alfred Hitchcock: Western Union (1959)</a>

  • <a href="http://www.adclassix.com/ads2/66smirnoffvodka.htm" target="_hplink">Woody Allen: Smirnoff (1966)</a>

  • <a href="http://www.vintageadbrowser.com/alcohol-ads-1950s/84" target="_hplink">Eva Gabor: Smirnoff (1959)</a>

  • <a href="http://www.bellybuzzonline.com/celebrity-ads/2008/8/4/whitmans-chocolates-1954.html" target="_hplink">Humphrey Bogart: Whitman's Chocolates (1954)</a>

  • <a href="http://gogd.tjs-labs.com/show-picture?id=1174923660" target="_hplink">Charlton Heston: Van Heusen (1953)</a>

  • <a href="http://blog.modcloth.com/2012/02/09/vintage-sexism-thinking-about-pink/" target="_hplink">Tony Curtis: Van Heusen (1955)</a>

  • <a href="http://www.creativepro.com/article/scanning-around-with-gene-my-woofer-is-bigger-than-your-woofer" target="_hplink">Andy Warhol: Pioneer</a>

  • <a href="http://pzrservices.typepad.com/vintageadvertising/2007/06/vintage_ad_for_.html" target="_hplink">Audrey Hepburn: Givenchy</a>

  • <a href="http://www.flavorwire.com/154294/celebrity-endorsements-10-delightfully-strange-vintage-ads" target="_hplink">Groucho Marx: Frosted Flakes</a>

  • <a href="http://vintageblackglamour.tumblr.com/post/17498929581/whitney-houston-in-a-1980s-max-factor-ad" target="_hplink">Whitney Houston: Max Factor (1980s)</a>

  • <a href="http://www.fashionist.ca/2012/02/fashion-ad-flashback-1965-clairol-ad-starring-candice-bergen.html" target="_hplink">Candice Bergen: Clairol (1965)</a>

  • <a href="http://sondrart.ecrater.com/p/1964598/vintage-magazine-ad-1997-milk-wheres" target="_hplink">Ron Howard: Milk </a>

  • <a href="http://www.ozrep.com/misc/marilyn-monroe-jon-joy-cosmetics/" target="_hplink">Marilyn Monroe: Jon Joy Cosmetics</a>

  • <a href="http://www.goantiques.com/1957-lucille-ball-1858809" target="_hplink">Lucille Ball: Western Union (1957)</a>

  • <a href="http://pzrservices.typepad.com/vintageadvertising/2009/10/1979-ad-for-dingo-mens-boots-featuring-oj-simpson.html" target="_hplink">OJ Simpson: Dingo (1979)</a>

  • <a href="http://pzrservices.typepad.com/vintageadvertising/2010/03/1950s-ad-for-lustrecreme-shampoo-featuring-joan-collins.html" target="_hplink">Joan Collins: Lustre-Creme Shampoo (1950s)</a>

  • <a href="http://pzrservices.typepad.com/vintageadvertising/2008/09/1993-ad-for-roc.html" target="_hplink">Muhammad Ali: Rockport (1993)</a>

  • <a href="http://dreaminparis.tumblr.com/post/16613476296/betty-white-in-a-1988-ad-for-science-diet-pet-food" target="_hplink">Betty White: Science Diet (1988)</a>

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