BUSINESS
06/28/2012 01:57 pm ET Updated Aug 28, 2012

AIG To Use Its Brand Name Again In Aim To Recognize Turnaround

NEW YORK, June 28 (Reuters) - Bailed-out insurer American International Group Inc will resume using its brand name with the public in a move to recognize the company's turnaround, Chief Executive Bob Benmosche said on Thursday.

"The increasingly positive sentiment toward AIG is a powerful asset," Benmosche said in a memo to staff, a copy of which was obtained by Reuters.

The company will rebrand its Chartis and SunAmerica units with the AIG name, according to the memo. (Reporting By Ben Berkowitz; Editing by Gerald E. McCormick)