A billboard positioned on a highway between Dallas and Fort Worth, Texas, is raising eyebrows with its controversial message: "Quit the church: Put women's rights over bishops' wrongs."
The Freedom From Religion Foundation placed the sign on Interstate 30 in opposition to lawsuits filed by the Roman Catholic Dioceses of Dallas and Fort Worth over the Obama Administration's contraception mandate, WTSP-TV reports.
Both dioceses filed suit in May because they said they felt they wouldn't be exempt from providing and paying for insurance that would give employees access to "abortion-inducing drugs, sterilization, and contraception" -- all of which they strongly oppose, CBS Dallas-Fort Worth notes.
Terry McDonald, who is a member of atheist group DFW Coalition of Reason, says the sign is pretty straightforward.
"I don't like them imposing their religious beliefs on other people that don't have those beliefs," McDonald told KDFW.
But a representative from the Diocese of Dallas said the message has offended Catholic women.
"It's apparent that this organization does not have any understanding of the church nor any understanding of the lawsuit that was filed," Annette Gonzales Taylor told WTSP.
Of course, atheist groups like the Freedom From Religion Foundation are no strangers to controversy.
In recent months several billboards paid for by similar organizations have attracted media attention.
In March, a sign in Pennsylvania featured the words "Slaves, Obey Your Masters" -- a message the NAACP found "offensive and racially charged."
Another billboard, which featured the phrase "You know it's a myth, and you have a choice" written in both Hebrew and English, received of backlash from residents in Brooklyn, New York.
Correction: A previous version of this article incorrectly referred to the Freedom From Religion Foundation as the Freedom Of Religion Foundation. The error has been fixed.