Never underestimate the appeal of a foulmouthed teddy bear.
"Ted," the directorial debut of "Family Guy" creator Seth MacFarlane, grossed $20.2 million Friday, according to The Hollywood Reporter. The raunchy comedy, which stars Mark Wahlberg as the buddy of a bong-smoking bear, is poised to earn between $51 million and $52 million this weekend, which as THR notes, would top the $45 million debut of "The Hangover" in 2009.
Steven Soderbergh's much buzzed-about "Magic Mike," meanwhile, came in a close second at the box office, earning $19.4 million. Entertainment Weekly observes that if the performance of 2008's "Sex and the City," similarly showcased as an "event film" for female moviegoers, is any indication, numbers for Channing Tatum's stripper flick may dip as the weekend progresses.
Tyler Perry’s "Madea’s Witness Protection" and Disney/Pixar's "Brave" tied for third place, each taking $10.3 million.
Click here to see what the critics are saying about the above films, and check back Sunday for more weekend box-office news.