One beer company is apologizing for a wee mistake in a recent ad campaign.
Tectate's billboards, which featured a tree with the Spanish word for bathroom, "Baño," seemed to encourage guys to answer nature's call after a few cold ones -- in nature (h/t The Tens). As reported in SFist, the Spanish tagline reads in translation: "It’s easy to be a man with character."
The Mexican beer-maker took down the billboards in San Francisco and Los Angeles, perhaps realizing that public urination is gross and illegal in many places. The company also issued the following apology (h/t Consumerist):
"We have an internal process whereby every ad is reviewed for compliance with our local code for responsible commercial communication. As a part of that process, this ad concept was rejected by our US team but unfortunately, an error was made and the ad was mistakenly released and posted. We sincerely thank consumers for bringing this to our attention and have immediately removed the ad. We regret the error and are taking a look at our internal controls to ensure this does not happen again."
Here are some other controversial billboards in history: