'Why Stop Now' Trailer: Jesse Eisenberg, Melissa Leo & Tracy Morgan Made A Movie (VIDEO)

07/04/2012 11:03 am ET

Because when you think drug comedy, you think Jesse Eisenberg, Melissa Leo and Tracy Morgan, here comes the trailer for "Why Stop Now." The indie film, which debuted at this year's Sundance Film Festival using the name "Predisposed," is out in theaters in August, but available via on demand starting Friday, July 6 courtesy of IFC Films.

"Why Stop Now" stars Eisenberg as Eli, a piano prodigy who -- on the day of a big audition -- winds up on a drug-fueled odyssey with his addled mother (Leo) and her drug dealer, Sprinkles (Morgan). While the film's cast is on the unexpected side of things -- the text "Emmy nominee Tracy Morgan," coming on the heels of Oscar-y modifiers for Eisenberg and Leo, is pretty absurd -- the trailer for "Why Stop Now" makes the film look like the kind of quality indie comedy Miramax might have released in the late '90s. Though that could be a nice bit of marketing magic, at least judging by the Sundance reviews.

"A family misadventure so extreme even Sundancers should blush, 'Predisposed' offers laughs and heart but not enough to hold it all together," wrote THR during the fest.

"This antic, unbelievable afternoon adventure settles for mildly amusing as it recycles a style of manufactured kookiness more endearing among indies a decade or so ago," noted Variety.

Phil Dorling and Ron Nyswaner directed "Why Stop Now" (you're really tempted to add the appropriate punctuation at the end of that title, no?), with Nyswaner writing the script.

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