Chloe Sevigny is proving that maxim true with Miu Miu, a brand she first posed for back in 1996. Now the New York City style icon is back for more, helming the brand's Fall 2012 campaign shot by Mert Alas and Marcus Piggott.
It's easy to tell the two eras apart: snapped by Juergen Teller, Chloe's Nineties spots have the barefaced, brooding minimalist feel we associate with early Kate Moss, while the new ads are vibrant, sparkly and totally 2012. But remarkably, Chloe herself looks virtually the same, down to her red boyish haircut (it's almost as if the intervening years of blonde never happened).
Which explains Miu Miu's decision: with a model so nice, why not cast her twice? Plenty of other brands have felt the same way. From Pepsi's longterm relationship with Cindy Crawford to Claudia Schiffer's triumphant return to Guess, here are some models and celebs who keep on popping up again.
Chloë Sevigny for Miu Miu, 1996
Chloë Sevigny for Miu Miu, 2012
Claudia Schiffer for Chanel, 1992
Claudia Schiffer for Chanel, 2011
Cindy Crawford for Pepsi, 1992
Cindy Crawford for Diet Pepsi, 2002
Christie Brinkley for Cover Girl, 1987
Christie Brinkley for Cover Girl, 2007
Claudia Schiffer for Guess, 1989
Claudia Schiffer for Guess, 2012
Jennifer Connelly for Shiseido, 1980's
Jennifer Connelly for Shiseido, 2012