A new deal at Uni K Waxing, which has several locations throughout New York City, offers bikini waxes to young girls for 50 percent off during the month of July.
To qualify, customers must be 15 and younger, a requirement that is causing many raised eyebrows, both unkempt and reshaped.
While the controversy over girls, some even as young as seven of eight-years old, receiving such hair removal treatments has existed for some time now, as Jezebel points out, the idea of a salon aggressively targeting tweens with a specific marketing promotion adds an uncomfortable layer to a growing trend.
Buzzfeed spoke to a Uni K representative who insists the 50 percent off is "just a number" and that they "want to give all the young ladies an opportunity to come in with Mom, without paying full price."
And there's a market for tween waxes. One salon manager said in the months leading to summer, nearly 40 percent of their clients were under the age of 16.
The New York Times recently spoke to make-up expert Bobbi Brown who defended the uptick in mothers requesting hair removal services for their daughters, "It's about making sure your child is comfortable. If she's going to be a bunk with all these girls, and she feels insecure because she hasn't taken care of the hair on her lip or her legs, you know what? You do whatever you can to make her feel good when she gets there."
But when does a boost in a girl's self-esteem cross the line? Surely waxing isn't nearly as severe as the hundreds of thousands of teens who undergo cosmetic surgery in the US. In 2004, 326,000 18-and-under Americans had such procedures.
So, what do you say New York?
And for some bikini-area related products, check out the slideshow below.
Pubic Hair Dye
<a href="http://www.bettybeauty.com/" target="_hplink">Betty Beauty </a>sells pubic hair dye in so many colors your vagina can match any occasion including, your wedding or St. Patrick's Day! (Courtesy photo)
If "down there" isn't looking as pink as you'd like, <a href="http://www.mynewpinkbutton.com/" target="_hplink">My New Pink Button</a> can help! It's a genital cosmetic colorant that puts the "pink" back into your vagina! You can even pick your shade of pink. (Courtesy photo)
Everyone knows sweat can totally ruin your beauty routine. Luckily, <a href="http://www.jockey.com" target="_hplink">Jockey </a>has vaginal cooling underwear to help keep your vagina as cool as possible. (Courtesy photo)
Deodorant and perfume are vital parts of feeling beautiful. So, to make sure you don't neglect your vagina, <a href="http://www.summerseve.com" target="_hplink">Summer's Eve </a>has made vaginal perfume/deodorant to keep your vagina smelling as good as the rest of your body. (Courtesy photo)
Jennifer Love Hewitt made it famous! Bedazzale your vagina to make it look as pretty as you do! Watch the video about to learn all about vagazzling (the vagazzling talk starts around 2:40.)