We are not the mainstream.
That's a truth understood by anyone who identifies as lesbian, gay, bisexual, transgendered or in any other way queer. We are not the audience. We are not the market. We are not the people.
It's also a truth understood by a lot of people with a passion for comics. We know our love for this medium has traditionally marked us as niche. We are kids with a solitary hobby. We are adults who read picture books. We are customers of stores that other people have never been to. So perhaps it's not surprising that a lot of LGBT people are proud nerds, and a lot of comic nerds are proudly queer. We already know we're fringe. Why not embrace it?