Huffpost Technology

Eye Tracking Tech Helps Tell Retailers How To Design Packaging

Posted: Updated:

To find out what really draws their test shoppers' attention, companies like Procter & Gamble Co., Unilever, and Kimberly-Clark Corp. are combining three-dimensional computer simulations of product designs and store layouts with eye-tracking technology. And that, in turn, is helping them roll out new products faster and come up with designs and shelf layouts that boost sales.

Read the whole story at Wall Street Journal

 
From Our Partners