07/12/2012 02:32 pm ET | Updated Jan 04, 2013

Simon Griffiths, Co-Founder Of 'Who Gives A Crap,' Stages $50,000 Fundraiser In His Bathroom (VIDEO)

What if every crap you took could make a difference? It's a question that social entrepreneur Simon Griffiths asked the world to ponder as he took a bathroom break of his own earlier this week.

Griffiths, who co-founded the toilet paper brand Who Gives A Crap, set out to try to meet the needs of the 2.6 billion people who lack adequate sanitation, according to the World Health Organization.

To do it, Griffiths staged a sit-in in his bathroom, livestreaming himself on a toilet with his laptop until he reached his $50,000 goal. The funds, which he aimed to raise via IndieGoGo, would be used to launch his toilet paper business, HuffPost Small Business notes, an effort similar to that of TOMS shoe founder, Blake Mycoskie.

As of Thursday, Griffiths' efforts have raked in more than $53,000, 50 percent of which the company plans to donate to WaterAid, a nonprofit that aims to improve access to clean water in the developing world.

According to the The Centers for Disease Control and Prevention (CDC) 6.3 percent of all deaths worldwide could be prevented if access to proper sanitation were available.



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