BLACK VOICES, Dating Website, Screens For Good Looks

07/13/2012 01:03 pm ET | Updated Jul 13, 2012

The online dating world has come a long way since a handful of websites gave hope to singles tired of the real-life dating scene. Now everyone from Christians to farmers to sugar daddies has a place to find a cyber beau.

And while the convenience of browsing prospective dates from the comfort of your computer can be very enticing, sorting through endless embellished profiles and misleading pictures can be a daunting task at best. is a new site for those looking for love online, promising to make users' soulmate searches a bit easier.

Perhaps the site's creators have found the sweet spot. Through a seemingly rigorous screening process, prospective members must submit a picture and profile for existing members to decide whether or not they are attractive enough to join the site.

"Anyone can apply for a membership, but gaining acceptance is tough," says founder JC Dixon, in a release. "For every 10 applicants that apply for a membership, only two make the cut."

The site is the latest of a handful of online dating sites targeted specifically at African Americans, tapping into a growing market. While the U.S. census reports that African Americans are the ethnic group least likely to marry, experts maintain non-traditional dating methods are increasingly gaining acceptance.

"African-American penetration in the online personals category has more than doubled in the last four to five years," according to Ron Worthy, who helped revamp the site, an affiliate of

BlackPeopleMeet is the number one personals site among blacks, according to Nielsen, and African Americans account for 12 percent of Match's audience.

But will an increase in access to "attractive" potential suitors make the online dating game easier? We're not sure we're ready to risk another awkward first date to find out.

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