Just when we think we know her, Taylor Swift goes and throws us a curveball: the singer is now brunette!

Well, almost -- it's a dirty blonde-meets-brown, if we're getting technical. But the darker 'do (which we believe is a dye job, but could be a wig...) is a new look for Tay, who's become as known for her sparkling blonde locks as she is for her sparkling dresses. Swift unveiled her dark hair in the latest CoverGirl campaign, entitled "See You, Be You."

For the shoot, T-Swift wore lots of black and white and donned a floppy black hat that, combined with her straight hair and blunt bangs, reminded us of her fantastic Vogue spread earlier this year.

It was that Vogue editorial, in part, that inspired Swift to get more adventurous with her look. "I was so excited to be shooting the cover of Vogue that I let them cut bangs for me at the shoot," she recently told Refinery29. "It turned out to be one of my favorite changes I've ever made to my hair. Moral of the story: Always trust Vogue."

Indeed. Brunette is an even bolder change than bangs, we think, but a good one. As much as she claims to "experiment as much as I can with fashion and makeup looks," Swift has been fairly loyal to her blonde hair-red lip-black eyeliner combo for some time. So it's nice to see the young star switch things up...

As long as it doesn't involve using Sharpies as eye makeup. That just sounds dangerous.

Check out Tay's new color below. Are you a fan?

Quick Poll

Taylor Swift's hair looks better...

VOTE


taylor swift brunette

taylor swift brunette

See Taylor Swift's style evolution:

Loading Slideshow...
  • April 2006

    Getty

  • November 2006

    Getty

  • November 2006

    Getty

  • April 2007

    Getty

  • April 2007

    Getty

  • November 2007

    Getty

  • February 2008

    Getty

  • February 2008

    Getty

  • May 2008

    Getty

  • May 2008

    Getty

  • May 2008

    Getty

  • September 2008

    Getty

  • November 2008

    Getty

  • February 2009

    Getty

  • April 2009

    Getty

  • April 2009

    Getty

  • April 2009

    Getty

  • June 2009

    Getty

  • September 2009

    Getty

  • January 2010

    Getty

  • April 2010

    Getty

  • September 2010

    Getty

  • September 2010

    Getty

  • November 2010

    Getty

  • January 2011

    Getty

  • February 2011

    Getty

  • April 2011

    Getty

  • August 2011

    Getty

  • October 2011

    Getty

  • November 2011

    Getty

  • December 2011

    Getty

  • February 2012

    Getty

  • February 2012

    Getty

  • April 2012

    Getty

  • May 2012

    (Getty)

  • July 2012

    (Getty)

  • September 2012

    (Getty)

  • September 2012

    (Getty)

  • October 2012

    (Getty)

  • October 2012

    (Getty)

  • October 2012

    (Getty)

  • November 2012

    (Getty)

  • November 2012

    (Getty)

  • November 2012

    (Getty)

Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr and Pinterest.