Weekly magazine sales following the news that Tom Cruise and Katie Holmes split have gone through the roof, as HuffPost Celebrity previously reported.
People magazine was the biggest winner, increasing sales by more than 27 percent the week the split was announced and now, in week two of the divorce drama, magazine sales have again been huge.
Early numbers show that all three magazines featuring Tom and Katie on the cover the week after the split saw huge newsstands sales surges. People magazine sold 1.4 million copies, Us Weekly sold more than 720,000 copies and In Touch sold 632,000. Last week, four weekly magazines put the Tom and Katie news on the cover -- People, Us Weekly, In Touch and Star magazine -- and early numbers show that once again sales were very strong.
"This is exactly what we needed,” one editor-in-chief tells me. “This is the biggest celebrity story since Whitney [Houston] died and looks like it’s going to be even bigger as far as how long we can keep putting Katie on the cover and see it sell. I predict at least three of the major six weeklies will do Tom and Katie as the main cover again this week. We have not seen anything like this since Kate and Jon Gosselin split."
Kate Gosselin still holds the record for most consecutive covers, having appeared on the cover of Us Weekly seven consecutive weeks in a row. However, after just two weeks media insiders think Katie Holmes is on track to beat her.