A picture may be worth a thousand words, but a solid apology is pretty good too.
Most recently, Barclays posted an apology to its Facebook page, telling its customers that it is sorry for the role it played in the Libor rate-rigging scandal. The apology also ran in The Telegraph, a British newspaper, according to Business Insider.
The apology was just one of many by corporations in recent years. Investment banks like Goldman Sachs, auto-companies like Toyota, even Facebook -- all of them have used the corporate apology as a means of addressing, um, branding issues.
Corporate apologies do not ensure forgiveness though. While some have been successful, like JetBlue's apology last year, others have been met with customer frustration. Netflix, which apologized in 2011 for a 60 percent hike in DVD rental costs, faced criticism for the apology being more of the sorry-I'm-not-sorry variety than an admission of guilt, according to The New York Times' David Pogue.
Check out 10 famous corporate apologies below:
Barclays posted an apology letter <a href="https://www.facebook.com/photo.php?fbid=447716711929868&set=a.369091423125731.89323.259244660777075&type=1&theater" target="_hplink">on its UK facebook page on July 14, 2012</a> after getting caught up in the Libor rate-rigging scandal.
Following the 2010 oil spill, BP, led by then-CEO Tony Hayward, issued an apology to the people living in the Gulf Coast.
In 2006, following the announcement that Apple was back-dating stock options to inflate their value, CEO Steve Jobs issued a formal apology to shareholders, <a href="http://www.bloomberg.com/apps/news?pid=newsarchive&sid=ahRWm07Xylss&refer=news" target="_hplink">according to Bloomberg.</a>
Following revelations in 2011 that the British newspaper <em>The News Of The World</em> -- then-owned by News Corp. -- had repeatedly hacked into the phones of celebrities politicians and victims of crime, News Corp. bought a full page ad in newspapers across the U.K. apologizing for its subsidiary's actions, <a href="http://www.politico.com/blogs/onmedia/0711/News_Corp_launches_apology_ad_campaign.html" target="_hplink">Politico reports.</a> The ad was signed by News Corp. CEO Rupert Murdoch.
Toronto Maple Leafs
The Toronto Maple Leafs, a professional hockey team, have missed the Stanley Cup playoffs for seven straight seasons in a row, <a href="http://sports.yahoo.com/blogs/nhl-puck-daddy/toronto-maple-leafs-apologize-fans-unacceptable-season-reiterate-031042893.html" target="_hplink">reports Yahoo Sports.</a> The past disappointing season prompted Larry Tanenbaum, chairman of the board for Maple Leaf Sports and Entertainment, to issue a full apology to his franchise's fans.
JetBlue Airways Corporation
In 2011, following a large snow storm that left a JetBlue flight stranded on a Hartford, CT. tarmac for more than 7 hours, JetBlue's COO, Rob Maruster, apologized to the affected passengers on YouTube, <a href="http://articles.cnn.com/2011-11-01/travel/travel_jetblue-flight_1_jetblue-flight-maruster-passengers?_s=PM:TRAVEL" target="_hplink">according to CNN.</a>
Goldman Sachs Group, Inc.
In 2009, Goldman Sachs CEO Lloyd Blankfein apologized at a conference in New York that Goldman and the banking community had made mistakes and was sorry, <a href="http://www.nytimes.com/2009/11/18/business/18goldman.html" target="_hplink"><em>The New York Times</em> reports.</a> He also announced that Goldman would invest close to $500 billion in small businesses hurt by the recession.
Toyota Motor Corporation
In 2009, following a recall of 3.8 million cars, public expectations of a second annual loss and the closing of Toyota's first American plant in California, Toyota CEO Akio Toyoda publicly apologized for his company's failures, <a href="http://www.nytimes.com/2009/10/03/business/global/03toyota.html" target="_hplink"><em>The New York Times</em> reported.</a> In his statement, Toyoda claimed that Toyota was nearing "capitulation to irrelevance or death."
In 2006, Facebook <a href="http://blog.facebook.com/blog.php?post=2208562130" target="_hplink">CEO Mark Zuckerberg apologized</a>, on facebook, as a result of a stream of complaints concerning the new newsfeed stream and concerns of facebook privacy.
In 2011, Netflix announced that it would be increasing the prices of DVDs to customers by 60 percent, prompting CEO Reed Hastings to issue an apology to all Netflix customers, <a href="http://pogue.blogs.nytimes.com/2011/09/22/parsing-netflixs-apology/" target="_hplink"><em>The New York Times</em> reports.</a>