Lonny Online Home Decor Magazine Bought By Zimbio Inc.

07/18/2012 03:26 pm ET | Updated Oct 11, 2012

Lonny, magazine has been bought by Zimbio Inc.

Zimbio announced on Wednesday that the acquisition includes Lonny's website, back issues and images. Editor-in-chief Michelle Adams and director of photography Patrick Cline along with the rest of the Lonny team will continue to oversee the magazine.

According to Editor At Large, Adams believes the partnership will allow Lonny to grow in content:

"This partnership is a natural fit for Lonny, as Zimbio's expertise in the technology field will allow us to maximize our content in innovative ways, and ultimately serve our readers on a whole new level. We look forward to connecting with Lonny readers on a more frequent basis and across multiple platforms."

Zimbio, parent company to and, hinted at making Lonny accessible via tablets, specifically the iPad.

Lonny is a bi-monthly magazine, which was launched in 2009 by Adams and Cline and quickly became popular within the design world for its informative and stylish content.

For more information about the acquisition, visit

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