Why Do Women Tend To Get Tapped For Top Jobs During A Crisis?

07/18/2012 12:20 pm ET
  • The Daily Beast

When it was announced Monday that Marissa Mayer, Google’s wonky-yet-glamorous top female executive, would take over as CEO of Yahoo, there was much rejoicing throughout the land. At least throughout the land of those who see Mayer’s new gig as a step toward gender equity.

But others wonder if, instead, Mayer, 37, who was famously “employee number 20” at Google, is headed toward a savage plunge off the “glass cliff.” That’s the term coined in 2008 by two British researchers at England’s University of Exeter for the tendency of troubled organizations to choose female leaders in times of acute crisis.

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