Talk about shades of gray.
As the ethnic makeup of the U.S. consumer continues to become more multiracial, cosmetics companies are looking to address a more nuanced audience. This past year, brands like Dior, L’Oréal Paris and Burberry Beauty have expanded their shade offerings to meet increasing demand for a spectrum of skin tones. In addition, retailers like Target Corp. have risen to the challenge, stocking their shelves with ethnically oriented indie brands once relegated to the salon channel.
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