"Siri, what's my day look like?" asks a man with a New York accent.
First Zooey Deschanel and Samuel L. Jackson showed us how they would use Siri (somewhat unrealistically). Now Martin Scorsese joins the list of celebrity actors who have advertised Apple's voice command feature on the iPhone.
"How's the traffic headed downtown?" Scorsese says into the phone. Ironically, the Taxi Driver director sits as a passenger in one of New York's iconic yellow cabs. When Siri shows him his route, he exclaims, "Oh, it's terrible! Terrible. Driver, driver. Cut across, cut across; we'll never make it downtown this way."
"I like you, Siri," he says at the end of the spot. "You're going places."
The Verge suspects this traffic update is advertising the unreleased iOS 6 new traffic feature, which will supply users with real-time information. Scorsese also highlights several other features by changing his schedule and using GPS to locate one of his contacts via Siri.
The iOS 6 system is expected to be released fall of 2012.
According to Mashable, Scorsese is the fifth celebrity to promote Apple's voice recognition feature. When John Malkovich's Siri commercial was released this May, HuffPost's Jason Gilbert noted that "These new Siri commercials represent somewhat of a shift for Apple, which hasn't really used celebrities in its television advertisements for years." He also mentions these ads have scored highly with viewers.
But not everyone is a fan. TechCrunch has blasted the series of Siri commercials, stating that "Never mind what Scorsese says at the end of this commercial, even with the upgrades coming with iOS 6, Siri is not going places."
Do you like Apple's new commercial? Does it promote Siri accurately? Check it out (above), then watch HuffPost Tech's video (below) testing Siri's responses. Let us know what you think in the comments section or tweet us ( @HuffPostTech).
Critical emails will no longer get lost in your inbox. With iOS 6's new email feature, users can <a href="http://www.cultofmac.com/173119/ios-6-adds-per-person-email-alerts/" target="_hplink">elect certain people as VIPs</a>, so they will only receive notifications when messages arrive from those important few.
Searching an Apple mobile device just became easier with this iOS 6 tweak to <a href="http://www.pcworld.com/article/257523/ios_6_features_you_might_have_missed.html" target="_hplink">Apple's Spotlight search</a> function. Instead of merely listing all apps, docs, music files and emails with the given word (as seen in the photo), the search will also feature the folder where each search result is located.
New Download Banner
Apple devices running iOS 6 will draw <a href="http://www.geekfori.com/ios-6-features-you-may-not-know-about/" target="_hplink">explicit attention to recent downloads</a> with a special <a href="http://www.cultofmac.com/173126/new-in-ios-6-more-emoji-icons-banners-for-new-apps-badges-for-reminders-app/" target="_hplink">"new" banner</a> across app icons. The banner will disappear after the app has been used for the first time.
Installed Emoji Icons
While iOS 5 users had to either <a href="http://www.cultofmac.com/171687/unlock-apples-hidden-emoji-icons-in-ios-5-1-with-this-simple-tweak-jailbreak/" target="_hplink">jailbreak</a> their device or <a href="http://www.iphonehacks.com/2011/10/how-to-enable-emoji-icons-in-ios-5-without-jailbreaking.html" target="_hplink">follow a simple trick</a> to enable emoji, iOS 6 will have instant access to the emoticons, which <a href="http://www.cultofmac.com/173126/new-in-ios-6-more-emoji-icons-banners-for-new-apps-badges-for-reminders-app/" target="_hplink">come pre-installed</a> within the newest Apple mobile operating system.
Status Bar Color Change
In iOS 6, the color of the upper <a href="http://www.ubergizmo.com/2012/06/status-bars-in-ios-6-changes-color-based-on-the-app-youre-running/" target="_hplink">status bar changes to suit the color</a> of the app that is running, as <a href="http://www.reddit.com/r/apple/comments/uxvo3/the_new_status_bar_in_ios_6_is_not_blue_but/" target="_hplink">pointed out by a Reddit user</a>. For example, the status bar changes from its usual blue to a light blue color for users logged into Skype.
Share Screen Icons
While Facebook integration may be the talk of the town, Apple's <a href="http://www.pcworld.com/article/257523/ios_6_features_you_might_have_missed.html" target="_hplink">improved share screen</a>, which features icons instead of a list of possible ways to share something, is pretty cool in and of itself. (<a href="http://www.flickr.com/photos/10557450@N04/4454497884/" target="_hplink">Image via Flickr</a>)