1. Missy Franklin, Swimming

Missy Franklin, a 17-year-old from Colorado, is the first American woman to swim in seven events during the same Olympics game. NBC says she's the "new face everyone will love." The Guardian calls her the "future of women's swimming" and distinguishes her from other hyped-up swimmers — including "new face of men's swimming" Ryan Lochte: "If we're going to talk about Missy Franklin, let's get one thing straight first. Missy Franklin is not the next Michael Phelps. Nor is Missy Franklin the next Natalie Coughlin. And Missy Franklin is most certainly not the next Ryan Lochte. Missy Franklin is the first Missy Franklin."

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