Finally, a Kardashian venture we're (somewhat) excited about.

After doing nail polish lines, fragrances, exercise tapes, shoes and other random collections, the reality TV sisters are launching a plus-sized denim line, Kardashian Kurves, for Sears. Kim, Khloe and Kourtney are by no means plus-size, but they've definitely got curves -- sorry, kurves. Plus (sorry), the plus-size market is always in need of new, stylish brands.

So a plus-size line, particularly for an audience as large as Sears', makes perfect sense as the girls' next venture.

To ratchet up excitement for the new jeans collection, the Kardashian sisters have announced the Kardashian Kurves Contest, the winner of which will pose with the Kardashians in the Kardashian Kurves ad campaign (and likely be Photoshopped heavily). The kurvy winner will also win a flight to Los Angeles... on coach. (Has Kim Kardashian even even flown coach herself?)

So what does it take to win? It's easy:

Submit a full-length photograph of yourself wearing denim jeans along with what being “kurvy” and “konfident” means to you!

Plenty of entries have already rolled in and they include an impressive array of body shapes and sizes. Say what you will about the Kardashians, but they certainly encourage a positive, curve-embracing attitude. And Lord knows we could use more of that.

Enter to win the Kardashian Kurves Contest on Facebook and read more at NYDailyNews.com.

See Kim's kurvy style through the years:

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  • With Family, October 1995

    With Khloe, Kourtney, Bruce Jenner, Kris and Robert.

  • With Kourtney, August 2005

  • With Ray J, March 2006

  • June 2006

  • With Paris Hilton, June 2006

  • July 2006

  • September 2006

  • November 2006

  • March 2007

  • July 2007

  • October 2008

  • March 2008

  • July 2008

  • September 2008

  • October 2008

  • December 2008

  • December 2008

  • December 2008

  • April 2009

  • May 2009

  • With Brittny Gastineau, June 2009

  • With Reggie Bush, June 2009

  • July 2009

  • July 2009

  • August 2009

  • September 2009

  • October 2009

  • November 2009

  • February 2010

  • With Kourtney, March 2010

  • March 2010

  • June 2010

  • August 2010

  • August 2010

  • September 2010

  • September 2010

  • October 2010

  • October 2010

  • WithKylie, Khloe, Kourtney and Kendall, January 2011

  • January 2011

  • January 2011

  • February 2011

  • March 2011

  • April 2011

  • June 2011

  • August 2011

  • With Kris Humphries, August 2011

  • September 2011

  • September 2011

  • October 2011

  • October 2011

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