07/30/2012 08:28 pm ET | Updated Sep 29, 2012

Good Eggs: Top Five Reasons This Farm-Friendly Website Should Be Your New Go-To (PHOTOS)

This article comes to us courtesy of SF Weekly's SFoodie.

By Camila McHugh

After a launch party at the Mission Community Market last Thursday, Good Eggs has gone live. It's an online food marketplace that allows local farmers and foodmakers to sell directly to people in their area -- people are already comparing it to Etsy -- and though what's live now is technically just a pilot, we're already pretty excited about the site. Here are our top five reasons you should be bookmarking Good Eggs right now:

Good Eggs aims to reinvent the way we connect to our local farmers -- a sort of back-to-basics approach within the context of our technology-driven world. It also boasts a savvy team of advisors and investors involved in both the food and tech worlds. CEO Rob Spiro helped raise chickens on a farm in upstate New York before co-founding a technology company, Aardvark, that was acquired by Google. CTO Alon Salant co-founded Carbon Five, a software company, but continued to make over 100 jars of marmalade each year from the Meyer lemon tree in his backyard. Sam Mogannam of the beloved Bi-Rite family and Alice Waters are also involved. So what we're trying to say is, whatever they're serving up, we're in.

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