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Karlie Kloss Teams With Target, Neiman Marcus & CFDA For Collaboration Campaign

Karlie Kloss Target Neiman Marcus

First Posted: 07/30/2012 7:46 am Updated: 09/29/2012 5:12 am

Karlie Kloss... for Target?

There's one we thought we'd never hear. But the in-demand model is indeed pairing with the budget big-box store -- albeit for its swankiest collaboration yet. Target + Neiman Marcus, a limited-edition collection designed by 24 CFDA designers, has chosen Kloss as the face of its multi-faceted campaign, according to Women's Wear Daily.

It will be a high-fashion affair for Target, which has rarely enlisted runway models before (save for Coco Rocha). WWD writes that Alex White (former fashion and style director of W) styled the campaign, celebrity hair stylist Orlando Pita tamed Karlie's tresses and Craig McDean shot the print ads and filmed the TV spots.

While we'll have to wait until December 1 to shop the mega collection, expect to see Karlie's face everywhere. A Target spokesman told WWD that the campaign is "very comprehensive and robust and will include all mediums with unique elements specially designed for online, print, out of home, TV and social media." In other words, you won't be able to escape Kloss and her inevitably charming mug.

Not that we're complaining. Kloss has been the face of some of our favorite fashion campaigns ever -- Free People's NYC-themed shoot, Americana Manhasset's retro campaign -- plus we obvi love Target (who doesn't?). So basically the whole thing sounds like slam dunk.

Target + Neiman Marcus FTW.

Read more about the Target + Neiman Marcus collaboration here and get more deets on Karlie's campaign at WWD.com.

If her Target ads are anywhere as cute as her Free People spots... we're already in love:

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  • Supermodel Karlie Kloss Dishes on Her Jet-Setting Lifestyle

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Karlie Kloss... for Target? There's one we thought we'd never hear. But the in-demand model is indeed pairing with the budget big-box store -- albeit for its swankiest collaboration yet. Target + Nei...
Karlie Kloss... for Target? There's one we thought we'd never hear. But the in-demand model is indeed pairing with the budget big-box store -- albeit for its swankiest collaboration yet. Target + Nei...
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12:36 PM on 09/22/2012
But yeah she's great, perfect body, almost 6 ft, long legs, slender. I see her on all my Neiman's catalogs.
12:34 PM on 09/22/2012
Oh dear. Oil and water, never the twain shall meet, the two don't mix...on and on. Neiman's, great for clothes, Target, good for toiletries and supplies. Shop both.
02:05 AM on 08/02/2012
Actually Shalom Harlow and Carmen Dell'Orefice modeled for Target ads (with Isaac Mizrahi) about 8 or 10 years ago. I wish Target would bring back Isaac Mizrahi! He made a MASSIVE mistake leaving Target. He's hawking total old-lady crappy polyester clothes on QVC now.
12:02 PM on 07/31/2012
GOOD CHOICE KK IS THE BEST!
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Highball
In Blackest Night
11:25 AM on 07/31/2012
Ahh, Karlie: My favorite model.

Those legs are just ridiculous.
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LeftRightCenter
Imagine a world w/no hypothetical situations...
05:03 AM on 07/31/2012
who?
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Highball
In Blackest Night
11:24 AM on 07/31/2012
One of the most famous models in the world. She's a 19 year old American from St. Louis. And she has one of the most distinctive walks on the runway.