Karlie Kloss Teams With Target, Neiman Marcus & CFDA For Collaboration Campaign
Karlie Kloss... for Target?
There's one we thought we'd never hear. But the in-demand model is indeed pairing with the budget big-box store -- albeit for its swankiest collaboration yet. Target + Neiman Marcus, a limited-edition collection designed by 24 CFDA designers, has chosen Kloss as the face of its multi-faceted campaign, according to Women's Wear Daily.
It will be a high-fashion affair for Target, which has rarely enlisted runway models before (save for Coco Rocha). WWD writes that Alex White (former fashion and style director of W) styled the campaign, celebrity hair stylist Orlando Pita tamed Karlie's tresses and Craig McDean shot the print ads and filmed the TV spots.
While we'll have to wait until December 1 to shop the mega collection, expect to see Karlie's face everywhere. A Target spokesman told WWD that the campaign is "very comprehensive and robust and will include all mediums with unique elements specially designed for online, print, out of home, TV and social media." In other words, you won't be able to escape Kloss and her inevitably charming mug.
Not that we're complaining. Kloss has been the face of some of our favorite fashion campaigns ever -- Free People's NYC-themed shoot, Americana Manhasset's retro campaign -- plus we obvi love Target (who doesn't?). So basically the whole thing sounds like slam dunk.
Target + Neiman Marcus FTW.
If her Target ads are anywhere as cute as her Free People spots... we're already in love:
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