It's no secret that San Francisco Mayor Ed Lee has made revitalizing the city's blighted stretch of mid-Market Street a cornerstone of his administration.
In the past year, the troubled span of blocks along the center cut of SF's main thoroughfare have spawned a bike shop, a world-class museum, art galleries and a legendary comfort food restaurant. Oh yeah, and the headquarters of not one but two major tech companies.
And this week, Mid-Market is the center of attention again, celebrating the neighborhood in a decidedly San Francisco manner.
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On Wednesday, Market Street between Fifth and Seventh Streets will transform into a Pop-Up-palooza, with temporary offerings and perks sprouting in various locations along the corridor. Organized by SQFT, the local group that aims to help transform the Mid-Market area, the day will feature everything from free coffee and yoga to drum lessons and life-size board games.
Central Market is no stranger to the pop-up world: Earlier this year, the ground floor of the Renoir Hotel morphed into A Temporary Offering, which provides space for budding businesses to sell food, coffee, art and clothing.
"I think you're seeing a total resurgence," Lee said of the area after touring Twitter's jazzy new headquarters.
While it still might not be the safest place to roam alone at night, the seeds of change have inevitably been planted along what was once San Francisco's most dangerous strip. Consider Wednesday's event another step in that direction.
Take a look at some of the activities SQFT is sponsoring below. Your commute down Market has never been more fun: