YouTube To Increase Funding On Its Channels

07/31/2012 10:28 am ET | Updated Sep 30, 2012
  • By AMIR EFRATI wsj.com

For Google Inc.'s YouTube it was a $150 million experiment: Seed dozens of new video "channels" on its Web service and see what works.

So far, Google likes what it sees from the eight-month effort. The company says it will put in another $200 million to market the channels as it attempts to upgrade its content from simple user-generated videos and to lure more viewers and advertising.

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