When Kristen Stewart issued an apology for cheating on boyfriend Robert Pattinson with her "Snow White and the Huntsman" director, Rupert Sanders, not everyone found the candor of her mea culpa refreshing.
"The only thing more stupid than being famous and cheating in public is admitting it and issuing a public apology," one publicist told The Huffington Post, noting that "Everyone in Hollywood is asking why she confessed to this so fast."
"This was career suicide," one weekly magazine editor told HuffPost. "If Kristen thought the statement would get ahead of the story and suck the oxygen out of the fire, she is wrong. She just poured gas on the fire."
How the events of the past week will affect Stewart's career remains to be seen, but one thing's for sure. She's not the first --and won't be the last -- to make a controversial PR move. Plenty of stars have stumbled when it comes to downplaying a scandal, coping with bad press or simply making a smooth apology.