Could Kanye West hold the key to start-up success? At least one company thinks so. 

The rapper/entertainer recently visited the New York City offices of shopping referral site The Fancy to give his advice on the future of e-commerce.

Why would a start-up want his advice? "He is the one who inspires everything we do," CEO Joseph Einhorn told Inc. via email.  
 
The company--which brands itself as "part store, blog, magazine and wishlist"--counts several celebrities among its 1 million members, including Facebook founder Mark Zuckerberg and rapper Nas. It also has raised about $18 million in total funding, and has Jack Dorsey and Chris Hughes as board members. 

Read the whole story at Inc.