Sesame Street time is sacred time.
But it seems one father forgot this important lesson in a hilarious, 2011 video that's only now going viral.
In the 24 second clip, which was recently featured as Fox Chicago's "Video of the Day," poor dad leans in for a kiss while his wife and baby daughter watch the classic children's television show.
Not so fast, dad.
Mother and baby tilt their heads to the side and push his face away. Apparently not getting the message, dad goes in for a second try, only to be rejected in exactly the same fashion.
That'll teach him to try to compete with Bert, Ernie, Big Bird and the rest of crew at 123 Sesame!
Mother-daughter duos are always adorable, of course. Not convinced? Check out this cute cat photo.