New York Times food writer Mark Bittman has found himself in some hot water recently. First he tried to alienate his dairy-loving readers by going on a bit of an anecdotally-based anti-milk crusade. Conveniently, his next book will try to launch his concept of a "vegan before 6" diet into the mainstream.

This time around, Bittman is apologizing after referring to the recently deceased vice president of corporate relations for Chick-fil-A as a "pig."

In Bittman's original August 3 link round-up, he wrote: "Speaking of pigs, the VP of PR for Chick-fil-A dropped dead of a heart attack the week after the chain’s latest homophobia/anti-gay marriage scandal." After the Freakonomics blog picked up the text, the statement spread around the web, and Tuesday afternoon Bittman was forced to apologize. He writes:

In a recent blog post, I used an inappropriate phrase to refer to the late VP of PR for Chick-fil-A. My choice of words did not rise to either my own standards or to The Times’s, and the phrase has been removed from the post. I regret this lapse.

His original post now omits the "speaking of pigs" line.

UPDATE -- 8/8/12, 5:30pm:

Mark Bittman, mysteriously, seems determined to keep going there. On Wednesday afternoon he re-tweeted a follower's message that seems to be defending Bittman's use of the slur (which, remember, he's already apologized for). Or something?

2012-08-08-Screenshot20120808at5.47.03PM.png

Might want to just lay low on the topic of the deceased Chick-fil-A VP, Mark.

Also on HuffPost:

Loading Slideshow...
  • Chick-fil-A team member Dakota Bibbs, center, cheers as customers aid in his search for the owner of an order ready for pick-up in Southaven, Miss. Wednesday, Aug. 1, 2012,. Customers crowded into the Southaven restaurant and patiently waited up to an hour to receive their order in a display of support for the company's stance on marriage and family values. (AP Photo/The Commercial Appeal, Stan Carroll)

  • Dozens of customers stand in line inside the Chick-fil-A off of Shearn Street in houston on Wednesday, Aug. 1, 2012, during a nationwide appreciation day as the company continues to be criticized for an executive taking a public position against same-sex marriage. Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday "Chick-fil-A Appreciation Day." (AP Photo/Houston Chronicle, J. Patric Schneider)

  • Customers line up outside a Chick-fil-A restaurant in downtown Chicago, Wednesday, Aug. 1, 2012, during a nationwide appreciation day as the company continues to be criticized for an executive taking a public position against same-sex marriage. Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday "Chick-fil-A Appreciation Day." (AP Photo/Sitthixay Dittavong)

  • The Brea, Calif. Chick-fil-A restaurant ia mobbed at lunch time Wednesday, Aug. 1, 2012. Chick-fil-A supporters are packing the chicken chain's restaurants Wednesday as the company continues to be criticized for an executive taking a public position against same-sex marriage. Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday "Chick-fil-A Appreciation Day." (AP Photo/The Orange County Register, Jebb Harris)

  • An anti-Chick-fil-A protestor holds a sign outside a Chick-fil-A fast food restaurant, August 1, 2012 in Hollywood, California. Thousands of Americans turned out Wednesday to feast on fried chicken in a politically-charged show of support for a family owned fast-food chain which opposes same-sex marriage. Long lines and traffic jams were reported throughout the American heartland after 630,000 people declared on Facebook they would take part in a Chick-fil-A Appreciation Day. (ROBYN BECK/AFP/GettyImages)

  • Anti Chick-fil-A protestors hold signs outside a Chick-fil-A fast food restaurant, August 1, 2012 in Hollywood, California.Thousands of Americans turned out Wednesday to feast on fried chicken in a politically-charged show of support for a family owned fast-food chain which opposes same-sex marriage. Long lines and traffic jams were reported throughout the American heartland after 630,000 people declared on Facebook they would take part in a Chick-fil-A Appreciation Day. (ROBYN BECK/AFP/GettyImages)

  • A man eats his lunch on the patio of a Chick-fil-A fast food restaurant in Hollywood, California August 1, 2012 as anti-Chick-fil-A demonstrators protest, August 1, 2012.Thousands of Americans turned out Wednesday to feast on fried chicken in a politically-charged show of support for a family owned fast-food chain which opposes same-sex marriage. Long lines and traffic jams were reported throughout the American heartland after 630,000 people declared on Facebook they would take part in a Chick-fil-A Appreciation Day. (ROBYN BECK/AFP/GettyImages)

  • A woman eats lunch on the patio of the Chick-fil-A in Hollywood, California, August 1, 2012. Thousands of Americans turned out Wednesday to feast on fried chicken in a politically-charged show of support for a family owned fast-food chain which opposes same-sex marriage. Long lines and traffic jams were reported throughout the American heartland after 630,000 people declared on Facebook they would take part in a Chick-fil-A Appreciation Day. (ROBYN BECK/AFP/GettyImages)

  • Sheila Smith wears a sign showing support for Chick-fil-A President Dan Cathy outside the fast food chain's store on Union Avenue in Memphis, Tenn. Wednesday, Aug. 1, 2012 during "Chick-fil-A Appreciation Day." The event, popularized by former Arkansas governor, Republican presidential candidate and conservative talk show host Mike Huckabee, comes after Chick-fil-A's president Dan Cathy said he is, "guilty as charged" for opposing same-sex marriage. Many in the gay rights community called for a boycott of the chain and some mayors, including those of Chicago and Boston, declared the restaurant to be unwelcome in their cities. "Chick-fil-A Appreciation Day" is meant to counter these responses by showing support for Cathy's stance on the gay marriage issue. (AP Photo/The Commercial Appeal, Brandon Dill)

  • Molora Kellstrom, Sophia Kellstrom, 12, and Emma Kansas, 11, stand in line at the Chick-Fil-A on Wednesday, Aug. 1. 2012 in Shelby, N.C. Supporters of Chick-fil-A are planning to eat at restaurants in the chicken chain as the company continues to be criticized for an executive's comments about gay marriage. Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday national "Chick-fil-A Appreciation Day." Opponents of the company's stance are planning "Kiss Mor Chiks" for Friday, when they are encouraging people of the same sex to show up at Chick-fil-A restaurants around the country and kiss each other. (AP Photo/The Star, Ben Earp)

  • Don and Brenda Nichols shield themselves from 100 degree temperatures as they stand in line for a Chick-fil-a meal at the chain's restaurant in Wichita, Kan., on Wednesday. Aug. 1, 2012. Over 200 people waited in line to buy a meal to show their support for the company that's currently embroiled in a controversy over same-sex marriage. Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday national "Chick-fil-A Appreciation Day." Opponents of the company's stance are planning "Kiss Mor Chiks" for Friday, when they are encouraging people of the same sex to show up at Chick-fil-A restaurants around the country and kiss each other. (AP Photo/The Wichita Eagle, Travis Heying)

  • Allie Mahoney, second right, and Brian Watts, right, look in while standing in line outside Chick-fil-A in Southaven, Miss. Wednesday, Aug. 1, 2012, while 15-year-old Sean Gidden, center, waits for his mother, Cindy and their order inside. Customers crowded into the Southaven restaurant and patiently waited up to an hour to receive their order in a display of support for the company's stance on marriage and family values. (AP Photo/The Commercial Appeal, Stan Carroll)

  • Texas Lt. Gov. David Dewhurst begins his day by visiting a Chick-fil-A in Austin, Texas, on Monday, morning July 30, 2012. Dewhurst also met with his supporters and spoke with local media before heading to the airport. (AP Photo/Austin American-Statesman, Ricardo Brazziell)

  • Jessie Snow shows the back of the jacket she wore while waiting in line with family members to order just water in protest of Chick-fil-A Appreciation Day at the Whitesburg Dr. Chick-fil-A in Huntsville, Ala., Wednesday Aug. 1, 2012. Chick-fil-A supporters are eating at the chicken chain's restaurants as the company continues to be criticized for an executive taking a public position against same-sex marriage. Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday "Chick-fil-A Appreciation Day." (AP Photo/The Huntsville Times, Glenn Baeske)

  • Customers gather by the hundreds outside the Gilbert, Ariz Chick-fil-A restaurant, Wednesday, Aug. 1, 2012. Chick-fil-A supporters are packing the chicken chain's restaurants as the company continues to be criticized for an executive taking a public position against same-sex marriage. Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday "Chick-fil-A Appreciation Day." (AP Photo/Matt York)

  • People flock to Chick-fil-A on Wards Road for customer appreciation day in Lynchburg, Va. on Wednesday Aug. 1, 2012. Chick-fil-A supporters are eating at the chicken chain's restaurants as the company continues to be criticized for an executive taking a public position against same-sex marriage. Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday "Chick-fil-A Appreciation Day." (AP Photo/News & Daily Advance, Sam O'Keefe)

  • The walk-in customer line went outside the front doors at the Whitesburg Drive, Chick-fil-A during Chick-fil-A Appreciation Day in Huntsville, Ala., Wednesday Aug. 1, 2012. Chick-fil-A supporters are eating at the chicken chain's restaurants as the company continues to be criticized for an executive taking a public position against same-sex marriage. Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday "Chick-fil-A Appreciation Day." (AP Photo/The Huntsville Times, Glenn Baeske)

  • Cars wrap around the Whitesburg Dr. Chick-fil-A in a double line at lunch time for Chick-fil-A Appreciation Day in Huntsville, Ala., Wednesday, Aug. 1, 2012. Chick-fil-A supporters are eating at the chicken chain's restaurants as the company continues to be criticized for an executive taking a public position against same-sex marriage. Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday "Chick-fil-A Appreciation Day." (AP Photo/The Huntsville Times, Glenn Baeske)

  • Antoine Dodson gives his views on Chick-fil-A outside the Whitesburg Drive location in Huntsville, Ala., Wednesday, Aug. 1, 2012. Chick-fil-A supporters are eating at the chicken chain's restaurants as the company continues to be criticized for an executive taking a public position against same-sex marriage. Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday "Chick-fil-A Appreciation Day." (AP Photo/The Huntsville Times, Robin Conn)

  • Customers stand on a lone line for Chick-fil-A in the Cleveland County Mall on Wednesday, Aug. 1. 2012 in Shelby, N.C. Supporters of Chick-fil-A are planning to eat at restaurants in the chicken chain as the company continues to be criticized for an executive's comments about gay marriage. Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday national "Chick-fil-A Appreciation Day." Opponents of the company's stance are planning "Kiss Mor Chiks" for Friday, when they are encouraging people of the same sex to show up at Chick-fil-A restaurants around the country and kiss each other. (AP Photo/The Star, Ben Earp)

  • A line stretches down the mall at the Chick-fil-A location in the Cleveland County Mall on Wednesday, Aug. 1. 2012 in Shelby, N.C. Supporters of Chick-fil-A are planning to eat at restaurants in the chicken chain as the company continues to be criticized for an executive's comments about gay marriage. Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday national "Chick-fil-A Appreciation Day." Opponents of the company's stance are planning "Kiss Mor Chiks" for Friday, when they are encouraging people of the same sex to show up at Chick-fil-A restaurants around the country and kiss each other. (AP Photo/The Star, Ben Earp)

  • In this Monday, Dec. 14, 2009 file picture, Chick-fil-a founder Truett Cathy, left, and his son Dan Cathy pose for a photo with the Chick-fil-A cows during a celebration of passing the $3 billon dollar mark in system-wide sales for the first time, at the Chick-fil-a headquarters in Atlanta. Earlier this month, Chick-fil-A set off a furor opposing same-sex unions. Other companies are brushing off fears that support for gay marriage could hurt their bottom line. (AP Photo/Atlanta Journal-Constitution, Elissa Eubanks, File)