Mindy Kaling, funny-woman extraordinaire and HuffPost Women friend-crush, is on the cover of the September issue of Fast Company magazine. The headline she's next to? "Social Media Is Sexy! (Kinda)." Social media may only be kinda sexy, but Mindy looks amazing -- even if she is striking a finger-in-mouth, glasses-tilted-on-her-face sort of pose.

The article discusses the role social media could play in promoting her new television show, "The Mindy Project," which premieres this fall on Fox. Kaling is a Twitter darling -- our entire editorial staff can be counted in her 1.8 million followers, and Fast Company wonders whether this tweet-power will translate into ratings. Who knows? And as Jezebel's Dodai Stewart points out, the content of the show is far more likely to influence viewers than the social media presence.

Luckily, Mindy seems more concerned with enjoying social media than capitalizing on it. "I don't actually know if any people care about a specific tweet of mine, but I have fun," she told Fast Company. What else can you ask from 140 characters?

LOOK: Mindy Kaling's Fast Company Cover
2012-08-08-mindycover.jpeg
(Photo Credit: Fast Company via Twitter)

Also on HuffPost:

Loading Slideshow...
  • Guest Appearances By B.J. Novak & Ellie Kemper

    B.J. Novak and Ellie Kemper, Kaling's undeniably adorable "Office" co-stars, are two of her close friends, and Novak is also an executive producer on Kaling's new show. Doesn't seem like too much to ask for a cameo from these two once in awhile.

  • A Musical Episode

    Mindy Kaling loves musicals -- and so do we! Just check out her brilliant webisode about Kelly and Erin's girl band, <a href="http://www.subtlesexuality.com/main.shtml" target="_hplink">Subtle Sexuality</a>. We want to see more of this on "The Mindy Project."

  • This Photo In A Frame Somewhere

    This photo, taken from the back of Kaling's book, "Is Everyone Hanging Out Without Me?," is just brilliant. More please.

  • Lena Dunham As Her Patient

    We all know how much Dunham's character on "Girls," Hannah Horvath, loves to gossip with her gynecologist. Dunham will chat with Kaling about "Forrest Gump," Kaling with discuss "You've Got Mail."

  • A Great Revenge Fantasy Dream Sequence

    In her book, Kaling has a whole chapter on "Revenge Fantasies While Jogging." We want to see some of these fantasies enacted -- while she gets a great workout.

  • A Shopping Montage ... For Pencil Skirts

    Mindy once <a href="http://nymag.com/arts/tv/features/68291/" target="_hplink">expressed to <em>New York Magazine</em></a> that she was dreaming of playing a character in a pencil skirt: "Right now, I'm hankering for new adventures ... Ninety percent of the time I'm having romantic-comedy fantasies in which I'm wearing little pencil skirts and hurrying down to the subway." We hope her new show realizes all of her sartorial fantasies.

  • Two Women Having An Intelligent Conversation About Basketball

    Mindy Kaling happens to be a big basketball fan -- <a href="https://twitter.com/#!/mindykaling/status/188474070009004032" target="_hplink">especially the L.A. Lakers</a>. We'd like to see her drop her knowledge with some other sports-loving ladies on TV.