The folks at "Morning Joe" piled onto former White House spokesman Robert Gibbs Wednesday, pressing him to condemn a controversial new ad by a Super PAC supporting President Obama. (Go to 16:50 in the video for the conversation.)

The ad, by the Priorities USA pac shows a man saying that, after Mitt Romney's former company Bain closed his plant, he lost his health care and could not afford his wife's cancer treatments. His wife died, he says, in 22 days.

"When Mitt Romney closed the plant, I lost my healthcare and my family lost its healthcare and a short time after that my wife became ill," the man, Joe Soptic, says. "...I don't think Mitt Romney understands what he's done to anyone, and furthermore, I do not think Mitt Romney is concerned."

On Wednesday, everyone on the "Morning Joe" panel -- including HuffPost's Sam Stein -- called on Gibbs to denounce the ad. Gibbs refused. He protested that he did not know the specifics of Soptic's story. Told that Soptic's wife did have some form of health care even after he lost his job, he continued to demur.

"What specifics would you like to know before we can get you to pass judgment?" panelist Mark Halperin said. "Ask away!"

"I don't know the instances of what her healthcare covered," Gibbs said. "I don't know whether her insurance company approved every treatment. I don't know any of the dealings with the insurance company."

"Come on," Mika Brzezinski chimed in. "It's a low blow." Gibbs fought back by saying that the Romney campaign was running misleading ads about Obama's policies on welfare reform. This set Joe Scarborough off.

"Are you really making me explain the difference between a policy debate and a question that suggests that a candidate for president of the United States killed his wife?" Scarborough said. "Are you serious? Are you making me do this?"

Gibbs wondered whether Scarborough was "perfectly fine" with the Romney ad. "No, I'm not perfectly fine with it," Scarborough said. "I'm not sitting here defending an ad. You are."

"It is not surprising that you guys have decided that there's gradations in --" Gibbs started.

"Don't put words in my mouth!" Scarborough shot back, saying that he was going to check and see about the Romney ad.

Also on HuffPost:

Loading Slideshow...
  • Ann Curry

    NEW YORK, NY - APRIL 24: Ann Curry attends the TIME 100 Gala celebrating TIME'S 100 Most Influential People In The World at Jazz at Lincoln Center on April 24, 2012 in New York City. (Photo by Fernando Leon/Getty Images for TIME)

  • Savannah Guthrie

    WASHINGTON, DC - APRIL 28: Savannah Guthrie attends the 98th Annual White House Correspondents' Association Dinner at the Washington Hilton on April 28, 2012 in Washington, DC. (Photo by Stephen Lovekin/Getty Images)

  • Al Roker

    NEW YORK, NY - APRIL 23: Al Roker attends the 2012 Matrix Awards Luncheon at Waldorf Astoria Hotel on April 23, 2012 in New York City. (Photo by Astrid Stawiarz/Getty Images)

  • Matt Lauer

    NEW YORK, NY - JANUARY 12: 'TODAY' Show correspondent Matt Lauer attends the 'TODAY' Show 60th anniversary celebration at The Edison Ballroom on January 12, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

  • Brian Williams

    NEW YORK, NY - MAY 07: Television Journalist Brian Williams speaks at the Robin Hood Veterans Summit at Intrepid Sea-Air-Space Museum on May 7, 2012 in New York City. (Photo by Craig Barritt/Getty Images for The Robin Hood Foundation)

  • Meredith Vieira (with Ann Curry)

    NEW YORK, NY - APRIL 23: (L-R) Ann Curry and Meredith Vieira attend the 2012 Matrix Awards Luncheon at Waldorf Astoria Hotel on April 23, 2012 in New York City. (Photo by Astrid Stawiarz/Getty Images)

  • Lester Holt

    NEW YORK, NY - DECEMBER 09: NBC Weekend Nightly News anchor Lester Holt speaks onstage at the 49th USO Armed Forces Gala & Gold Medal Dinner to Honor Military Heroes and Volunteers at 583 Park Avenue on December 9, 2010 in New York City. (Photo by Bryan Bedder/Getty Images for USO of Metropolitan New York)

  • Natalie Morales

    NEW YORK, NY - JANUARY 12: (L-R) 'TODAY' Show correspondent Natalie Morales attends the 'TODAY' Show 60th anniversary celebration at The Edison Ballroom on January 12, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

  • Hoda Kotb

    NEW YORK, NY - APRIL 30: TV personality Hoda Kotb attends The Breast Cancer Research Foundation's 'Hot Pink Party' at The Waldorf=Astoria on April 30, 2012 in New York City. (Photo by Stephen Lovekin/Getty Images)

  • Kathie Lee Gifford

    NEW YORK, NY - FEBRUARY 01: (EXCLUSIVE COVERAGE) Kathy Lee Gifford and Frank Gifford attend the New York Giants Super Bowl Pep Rally Luncheon at Michael's on February 1, 2012 in New York City. (Photo by Dimitrios Kambouris/Getty Images for New York Giants)

  • Tamron Hall

    WASHINGTON, DC - APRIL 30: MSNBC News Anchor Tamron Hall attends the MSNBC Correspondents' after party with FIJI Water at Embassy of Italy on April 30, 2011 in Washington, DC. (Photo by Paul Morigi/Getty Images for The New Yorker)

  • David Gregory

    ATLANTA, GA - MAY 07: NBC's Meet the Press Host David Gregory attends NBC News Education Nation Job One Panel Discussion at Georgia Aquarium on May 7, 2012 in Atlanta, Georgia. (Photo by Moses Robinson/Getty Images for NBCUniversal)

  • Tom Brokaw

    NEW YORK, NY - MAY 07: Television Journalist Tom Brokaw speaks at the Robin Hood Veterans Summit at Intrepid Sea-Air-Space Museum on May 7, 2012 in New York City. (Photo by Craig Barritt/Getty Images for The Robin Hood Foundation)

  • Luke Russert

    NEW YORK, NY - JANUARY 12: News correspondent Luke Russert attends the 'TODAY' Show 60th anniversary celebration at The Edison Ballroom on January 12, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

  • Andrea Mitchell

    WASHINGTON, DC - APRIL 30: Andrea Mitchell attends the MSNBC Correspondents' after party with FIJI Water at Embassy of Italy on April 30, 2011 in Washington, DC. (Photo by Paul Morigi/Getty Images for The New Yorker)

  • Richard Engel

    WASHINGTON, DC - JANUARY 4: (AFP OUT) In this television screen grab taken and provided by NBC, NBC News' Chief Foreign Correspondent Richard Engel speaks via satellite from to Sderot, Israel to host David Gregory during a live taping of 'Meet the Press' at the NBC studios on January 4, 2009 in Washington, DC. Engel discussed the current Israel Gaza Conflict which is now in its ninth day. (Photo by NBC/Meet the Press via Getty Images)

  • Peter Alexander

    NEW YORK, NY - DECEMBER 05: Journalist Peter Alexander attends 'A Funny Affair for Autism' at The Plaza Hotel on December 5, 2011 in New York City. (Photo by Ben Hider/Getty Images for Autism Speaks)

  • Chuck Todd

    WASHINGTON, DC - AUGUST 09: Chuck Todd, NBC News Chief White House Correspondent and Political Director Contributing Editor to Meet the Press, attends 'A Night At The Park' to benefit the ziMS Foundation hosted by Ryan Zimmerman at Nationals Park on August 9, 2010 in Washington, DC. (Photo by Paul Morigi/Getty Images for ziMS Foundation)

  • Kate Snow

    NEW YORK, NY - NOVEMBER 09: Kate Snow attends 2011 Stand Up for Heroes at the Beacon Theatre on November 9, 2011 in New York City. (Photo by Donna Ward/Getty Images)

  • Harry Smith

    NEW YORK - MARCH 02: Co-anchor for the CBS News morning show Harry Smith on-set at the 45th Annual Academy Of Country Music Awards Nominations at CBS Early Show Studio Plaza on March 2, 2010 in New York, New York. (Photo by Andrew H. Walker/Getty Images for ACM)

  • Martin Bashir

    NEW YORK, NY - APRIL 10: Correspondent Martin Bashir attends the 'Veep' screening at the Time Warner Screening Room on April 10, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

  • Bob Costas

    PHILADELPHIA, PA - JANUARY 02: NBC Sportscaster Bob Costas looks on during the 2012 Bridgestone NHL Winter Classic at Citizens Bank Park on January 2, 2012 in Philadelphia, Pennsylvania. (Photo by Bruce Bennett/Getty Images)

  • Jenna Wolfe

    NEW YORK - AUGUST 17: Media correspondent Jenna Wolfe attends the New York premiere of 'Nanny McPhee Returns' at AMC Loews Lincoln Square 13 on August 17, 2010 in New York City. (Photo by Jemal Countess/Getty Images)

  • Willard Scott

    NEW YORK, NY - JANUARY 12: Former 'TODAY' Show correspondent Willard Scott attends the 'TODAY' Show 60th anniversary celebration at The Edison Ballroom on January 12, 2012 in New York City. (Photo by Michael Loccisano/Getty Images)

  • Mark Hoffman, Duncan Niederauer, Carl Quintanilla, Melissa Lee, Maria Bartiromo

  • Bob Dotson

  • Star Jones

    NEW YORK, NY - FEBRUARY 28: TV personality Star Jones attends the American Heart Association's 2012 New York City Go Red for Women luncheon at the Hilton New York on February 28, 2012 in New York City. (Photo by Stephen Lovekin/Getty Images)

  • Donny Deutsch

    NEW YORK, NY - NOVEMBER 09: Television personality Donny Deutsch attends Love Heals, The Alison Gertz Foundation For AIDS Education 20th Anniversary gala at the Four Seasons Restaurant on November 9, 2011 in New York City. (Photo by Cindy Ord/Getty Images)