-- When Usain Bolt won the 200 meters, the Twitter world went nuts - so much so that the Jamaican speedster generated another kind of Olympic record.
"Record alert!" Twitter said in a tweet. "(at)usainbolt sets a new Olympic Games conversation record with over 80,000 TPM for his 200m victory."
TPM is Twitterspeak for tweets per minute.
Bolt, who became the only man with two Olympic titles in the 200, has never been shy about his skills.
His Twitter profile says he is "The most naturally gifted athlete the world has ever seen."
Now he has a Twitter record of sorts to add to his "living legend" contention.
The Science of Sport
Damian Mc Ginty
The Fake ESPN
EDITOR'S NOTE - "Eyes on London" shows you the Olympics through the eyes of Associated Press journalists across the 2012 Olympic city and around the world. Follow them on Twitter where available with the handles listed after each item.