08/10/2012 08:18 am ET | Updated Oct 10, 2012

Supermarkets Try Customizing Prices For Shoppers

It used to be that with dedication and a good pair of scissors, one grocery shopper could get the same coupons -- and cheap prices -- as another.

Now going to the grocery store is becoming a lot less egalitarian.

At a Safeway in Denver, a 24-pack of Refreshe bottled water costs $2.71 for Jennie Sanford, a project manager. For Emily Vanek, a blogger, the price is $3.69.

Read more on The New York Times