"The Price Is Right" might be known for its sparkly prizes and beautiful ladies, but the show is revamping its format by launching a search for a male model.

CBS announced Monday that "The Price Is Right," currently hosted by actor/comedian Drew Carey, is searching for its first male model in nearly 40 years.

The male model search will air as part of a five-episode web series competition and fans will be able to vote online for their favorite hunk, according to the official website.

An open call is scheduled for Aug. 30 in Los Angeles.

Male model hopefuls will be judged on “qualities such as their verbal skills, posing and ability to properly showcase a product,” a press release revealed, according to Entertainment Weekly. The show's producers and female models will pick the six finalists.

Those six finalists will be revealed on Sept. 28, and viewers will then be able to vote online on PriceIsRight.com through Oct. 4, according to CBS.

The contestant with the most votes will appear on "The Price Is Right" for one week starting the week of Oct. 15, joining "Barker's Beauties" (now "Carey's Cuties?") Amber Lancaster, Gwendolyn Osborne, Manuela Arbelaez and Rachel Reynolds on stage to present the dazzling prize showcases.