SMALL BUSINESS

How Advertisers Convinced Americans They Smelled Bad

08/15/2012 08:46 am ET

Lucky for Edna Murphey, people attending an exposition in Atlantic City during the summer of 1912 got hot and sweaty.
For two years, the high school student from Cincinnati had been trying unsuccessfully to promote an antiperspirant that her father, a surgeon, had invented to keep his hands sweat-free in the operating room.

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