Huffpost Latino Voices

Tr3s: MTV 'Best Latino Artist' Award 2012 Nominees Announced, Include Jennifer Lopez And Pitbull

Posted: Updated:
JLO PITBULL
Jennifer Lopez and Pitbull are on the list of nominees for Tr3s: MTV's 2012 "Best Latino Artist of the Year." | Getty Images

The face of music in the U.S. is slowly changing -- well, at least its ethnicity is. When the 2012 MTV Video Music Awards released their nominees Tuesday, a familiar category was included: "Best Latino Artist of the Year."

Jennifer Lopez, Juanes, Pitbull, Wisin y Yandel and Romeo Santos are the nominees for the 2012 award and we may actually see them next to Drake, Rihanna and the Biebs live from Los Angeles’ Staples Center during the Sept. 6 broadcast even though the award is on a separate voting site.

While we'll find out the winner of the "Best Latino Artist of the Year" during the MTV Video Music Awards, the winning artist will not be officially crowned until the separate Spanish-subtitled showing on Tr3s: MTV, Música y Más on Sept. 15.

Even though the award winner will not accept the title during the live broadcast, the bigger issue at hand may be the award category itself.

As NewTimes Miami’s Victor Gonzalez points out artists currently more popular on the Billboard Latin Album Chart have been overlooked in favor of nominees who have “ethic names and enough crossover marketability to satisfy advertisers.”

“C'mon, MTV. If you want to celebrate diversity, invite everyone to the party," Gonzalez wrote.

The music industry has seen this divide before with the introduction of the Miami-based Latin Billboard Awards in the 1990s and the Latin Grammy Awards in 2000 -- both introduced as separate award shows to recognize music produced in Spanish and Portuguese worldwide.

But the Grammy Awards, it seems, is seeing the need to make changes to their “Latin” categories as the genre takes force within their English-speaking audience. In June, the academy announced that the “Best Latin Pop, Rock or Urban Album” category would be split into “Best Latin Pop Album” and “Best Latin Rock, Urban or Alternative Album” for the 55th annual Grammy Awards in February 2013.

“With the focus squarely on ensuring the Awards process is pertinent within the current musical landscape, the Board of Trustees continues to demonstrate its passionate commitment to keeping The Recording Academy a relevant and responsive organization in our dynamic music community," said Neil Portnow, President/CEO of The Recording Academy, in a press release.

Check out the gallery below to listen to some of the biggest hits from the 2012 "Best Latino Artist of the Year" nominees.

MTV's 2012 "Best Latino Artist of the Year" Nominees
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Around the Web

Green Day to perform at MTV Awards

Pink Brings Brand-New Music To 2012 VMAs!

2012 MTV Video Music Awards: The Nominations Are In!

J-lo, Pitbull, Juanes elected for Tr3s' Latino Artist of the year

Jennifer Lopez And Pitbull Compete For Latino Artist Of The Year

Latin Pop Superstar, Dulce Maria, To Sing Theme Song For MTV Latin America's ...

Juanes: A Superstar Slows Down, Shifts Gears

MTV Latin America Presents "Mas" Sara Cobo's First Music Video

Tr3s, Music Videos, Playlists, Reality TV, Artist News, Tours, Artist ...

Best Latino Artist Nominees for the 2012 MTV Video Music Awards ...

Jennifer Lopez, Pitbull, Juanes Among Tr3s' Best Latino Artist of the ...

MTV Tr3s - Overview of MTV Tr3s and Current Programs

Jennifer Lopez, Juanes Up for MTV Tres Best Latino Artist of 2012 ...

Jennifer Lopez, Pitbull Nominated for Tr3s' Latino Artist of the Year ...

Filed by Carolina Moreno