In what they've called a "one-of-a-kind opportunity for African-American consumers, workers, business owners and leaders to collectively speak to issues that impact their financial security," Loop 21 surveyed nearly 1,500 people for their annual State of the Black Economy survey (SOBE) this year.
And while the survey, which was conducted online between July 9 and 27, aimed to uncover how black people have fared amid high rates of unemployment and increasing gaps in generational wealth, this year's survey took a decidedly political turn.
"Because the economy is in the forefront of everyone's concerns, Loop21 thought it to be vitally important to explore African-American sentiment on the economic situation, including how this group of educated and influential African-American respondents viewed President Obama's performance on the economy," Darrell Williams, Loop 21 CEO, told The Huffington Post.
"In light of the current recession, it only makes sense to connect the two since everyone is looking for policy solutions that will speed up the economic recovery and job creation," Williams said.
Among the most compelling findings of this year's survey, the Loop 21 team found that African-Americans largely agree with the work that President Obama has done in regards to the economy, approval that Williams says is consistent with national polls.
"Mainstream media has referred to high black approval ratings as an 'emotional' vote, implying that it is irrational," Williams said. "When we delve into why, the findings suggest that the high approval ratings are anything but irrational. They are based on a sound set of factual premises," he added.
For more results from the State of the Black Economy survey, visit Loop21.com.