From cupcakes to macarons, there's always some new baked good trying to become the next big thing. But what can compete with the chewy, cakey goodness of the classic doughnut? And we're not talking just powdered or glazed. With doughnut makers experimenting with everything from bacon to cardamom to ice cream, today's doughnuts have little in common other than that hole in the middle.
The doughnut stores industry is estimated to generate $11.6 billion in 2012, according to a report by industry research firm IBISWorld. Though national chains may dominate, independent doughnut shops are generating their own huge cult followings, long lines and inspired creations. Here are the secrets fueling the success of some of the best indie doughnut shops in the country.
Fractured Prune: Let Customers Create
If you are somehow uninspired by the Black Forest, Strawberry Shortcake, French Toast and Trail Mix doughnuts, don't worry. <a href="http://www.fracturedprune.com/" target="_hplink">Fractured Prune in Ocean City, Md.,</a> lets you use any of its glazes or topping to create your own doughnut.
Top Pot Doughnuts: Keep It Simple
Unlike many of today's fast-paced, mad-packed doughnut shops, <a href="http://www.toppotdoughnuts.com/" target="_hplink">Top Pot in Seattle</a> is all about slowing down and taking time to smell the doughnuts. They get customers hooked by keeping it simple, with their classic old-fashioned doughnuts, cake doughnuts, apple fritters and crullers, though they do get a little crazy with their pink feather boa doughnuts.
Doughnut Plant: Tap Family Recipe
It's fitting that the grandfather of artisanal doughnut shops is based on owner Mark Isreal's recipe from his grandpa Herman. With its exquisite creme brulee and square yeast doughnuts, <a href="http://doughnutplant.com/" target="_hplink">New York City-based Doughnut Plant</a> is always thinking outside the doughnut box.
Voodoo Doughnuts: Sell Insanity
Beyond its much savored Bacon Maple Bar, <a href="http://voodoodoughnut.com/index.php" target="_hplink">Voodoo Doughnuts</a> has become a favorite among Portland, Ore., locals and tourists not just for its wacky doughnuts, including the Voodoo Doughnut, Marshall Mathers doughnut and FDA-banned NyQuil Doughnut, but for the overall zaniness of its owners, Richard "Tres" Shannon and Kenneth "Cat Daddy" Pogson. Besides making doughnuts, the two conduct weddings at Voodoo Doughnut. And yes, that includes doughnut centerpieces.
Peter Pan Bakery: Rethink Your Fillings
While other shops fill their doughnuts with cream or jelly, <a href="http://www.yelp.com/biz/peter-pan-bakery-brooklyn" target="_hplink">Peter Pan Bakery</a> slices its doughnuts in half and injects a scoop of ice cream. With offerings like red velvet doughnuts stuffed with strawberry ice cream, no wonder Tina Fey is a fan and lines wrap around its Brooklyn, N.Y. block.
Sublime Doughnuts: Be Dedicated
Dedication is key at <a href="http://www.sublimedoughnuts.com/" target="_hplink">Atlanta-based Sublime Doughnuts</a>, where entrepreneur Kamal Grant starts making doughnuts at 2 a.m. daily. The hard work pays off, with popular creations such as the Strawberry N Cream doughnut, stuffed with vanilla cream cheese and fresh strawberries.
Stan's Donuts: Add A Personal Touch
Owner <a href="http://www.stansdoughnuts.com/" target="_hplink">Stan Berman</a> makes sure to provide the personal touch to his popular doughnuts, coming in to the Westwood Village, Calif., shop daily since 1965 to craft his popular doughnuts stuffed with peanut butter and banana or blueberry and cheese.
Kane's Donuts: Stick To What Works
How does <a href="http://www.kanesdonuts.com/" target="_hplink">Kane's</a> thrive in Saugus, Mass., a region dominated by Dunkin' Donuts, and outdo Krispy Kreme with glazed doughnuts hot from the fryer? By hand rolling and cutting each doughnut and sticking to what works, including its massive coffee rolls and honey-dipped doughnuts.
Nicola's Donuts: Double Down On Sweetness
These candy-themed doughnuts range from Oreo, Reese's Peanut Butter Cups, Snickers and, for the killer sweet tooth, Pixie Stick doughnuts. Apparently, the super sweet angle is a hit, as <a href="http://www.nicolasdonuts.com/" target="_hplink">Nicola's in Tampa, Fla.,</a> opens at 5:30 a.m. and is usually sold out by 11 a.m.
Dynamo Donuts: Go Local, Get Creative
Jonny Raglin and Sara Spearin use local, organic ingredients with a dash of inventiveness -- the San Francisco husband and wife get creative daily with <a href="http://www.dynamodonut.com/" target="_hplink">Dynamo</a> choices such as apricot-cardamom, spiced chocolate, bacon, candied orange blossom, caramel de sel and lemon-sichuan.
Randy's Donuts: Build A Landmark
More than even its apple fritters and buttermilk and crumb raised doughnuts, <a href="http://www.randys-donuts.com/" target="_hplink">Randy's Donuts</a> is popular because of the 32-foot donut on its Los Angeles roof, making it an easily recognizable landmark from nearby LAX or movies including "Iron Man 2."
Mighty-O Donuts: Go Healthy
While health isn't usually top of mind when seeking a doughnut fix, <a href="http://www.mightyo.com/" target="_hplink">Mighty-O in Seattle</a> has hit a niche with its vegan, organic doughnuts that are trans-fat and cholesterol free. According to its fans, these are far from flavor free, though, with favorites including lemon poppy and french toast.
Round Rock Donuts: Be Extreme
<a href="http://www.roundrockdonuts.com/" target="_hplink">Round Rock Donuts in Round Rock, Tx.,</a> is all about the extreme: Either extremely cheap, with cake doughnuts for 55 cents, or extremely huge, as in doughnuts as big as your head. It also opens at the extreme doughnut craving hour of 4 a.m.
Spudnut Shop: Try Potatoes
Rather than known for their toppings, these are known for their key ingredient: potato flour. Thus, <a href="http://thespudnutshop.com/" target="_hplink">the spudnut in Richland, Wash.,</a> which is lighter -- and some argue, better tasting -- than the average doughnut.
Dutch Monkey Doughnuts: Use Facebook
Coming from a fine dining background, owners Martin Burge and Arpana Satyu use quality ingredients to give doughnuts that old-fashioned, made-from-scratch taste. They also heavily use Facebook in their Cumming, Ga., business for everything from taking customer orders to posting daily specials and photos. They're even using Facebook to try to win <a href="http://www.dutchmonkeydoughnuts.com/#!home/mainPage" target="_hplink">an American Express Open contest</a>.
Coffee An' Donut Shop: Score A Big Name Fan
Coffee An' Donut Shop scored at least one famous fan -- Bill Clinton, who reportedly would get them shipped from Westport, Ct., to the White House. Many other curious patrons have since discovered the joy of the coconut twist and All-American classic: the plain doughnut.