"Curb Your Enthusiasm" star Larry David is among the celebrties lending their star power to a new effort urging young people to vote in this year's election.
In a new campaign by Our Time, David speaks frankly to young adults about the importance of heading to the polls this november.
"It's very important to vote," David says in the campaign's first video, released Wednesday. "Not to vote, why are you even living here?"
"Here you're allowed to vote, so you might as well do it," he adds.